Landing Pages

What Landing Pages Are For

Landing pages are focused pages that help visitors take one action, such as joining a waitlist, downloading a guide, registering for an event, requesting early access, or signing up for updates. They are managed inside Mailrith so the page, form, tags, and subscriber capture all work together.

A landing page can include a form block. When a visitor submits that form, Mailrith creates or updates the subscriber, saves field values, applies configured tags, and shows the success experience you designed.

Create and Edit a Landing Page

1. Click Landing Pages in the left sidebar.
2. Click Create Landing Page in the page header.
3. In Select Landing Page Template, choose a starting template or begin from a blank page.
4. In the builder, name the landing page so your team can identify it later.
5. Set the public slug. The slug becomes part of the hosted page URL.
6. Use the Landing Page tab to add sections and blocks to build the page.
7. Add a form block if the page needs to collect subscribers.
8. Use the Success Page tab to review what visitors see after submitting.
9. Connect the signup area to a Form or configure the landing page form fields, tags, and success state directly.
10. Preview desktop and mobile before publishing the public link.
11. Submit the page with a test email address and confirm the subscriber appears in Subscribers.
12. Click Save Landing Page.
13. Use Open Public Page to view the hosted page, then copy that URL when it is ready to share.

Landing pages can be duplicated, sorted, filtered, edited, and deleted from the landing pages list. Duplicating is useful when you want a new campaign page with the same structure but different copy or tags.

Builder Sections and Blocks

Landing pages are built from sections, columns, and blocks. A section is a horizontal area of the page. A section can have one, two, or three columns. Blocks sit inside those columns.

• Heading and paragraph: explain the offer, event, product, or reason to subscribe.
• Image: show a product image, creator photo, event graphic, or visual proof.
• Video: embed a video with the right aspect ratio for the content.
• Button: link to another page, checkout, calendar, or resource.
• Form: collect email addresses and custom field values directly into Mailrith.
• Countdown: show urgency for launches, deadlines, events, or limited offers.
• Testimonial: add social proof with quote, name, title, image, and optional rating.
• Logo strip: show customers, partners, publications, or sponsors.
• FAQ: answer common objections before the visitor submits.
• Blockquote, divider, and icon: structure the page and highlight short supporting messages.

Style and Responsive Behavior

Landing pages have page-level styles and block-level styles. Page-level styles control the general background, font, text color, and accent color. Block-level settings let you adjust spacing, alignment, colors, borders, visibility, and layout for a specific part of the page.

Use the responsive preview controls to check desktop, tablet, and mobile layouts. A section that looks balanced on desktop may stack differently on mobile. If a block is not useful on a certain device size, use visibility settings to hide it on that device.

Keep the most important information near the top: what the offer is, who it is for, and what you want the visitor to do next. Decorative content should support that decision, not push the form or call to action too far down the page.

Forms and Success Pages

A landing page form block uses the same Mailrith subscriber capture system as standalone forms. You can collect the required email field, optional custom fields, and tags. The submitted values are saved on the subscriber record.

The success page is what the visitor sees after submitting. Use it to confirm the signup, explain what happens next, or deliver a simple next step. If the landing page promises a download or registration confirmation, make sure the success page clearly tells the visitor how to receive it.

Sharing and Reporting

Landing pages have hosted public URLs. Copy the hosted URL and use it in ads, social posts, email campaigns, partner links, QR codes, or website buttons.

1. Click Landing Pages in the left sidebar and click the landing page after saving your latest edits.
2. Use preview to check desktop and mobile layout.
3. Click Open Public Page and copy the hosted public URL from the browser.
4. Open the link in a private browser window so you see it like a visitor.
5. Submit a test signup and confirm the success page or redirect.
6. Check Subscribers for the test record, tags, custom fields, and activity history.
7. After publishing, review 90-day reporting to compare views, submissions, and conversion rate.

The landing pages list shows 90-day statistics so you can compare page performance. Watch views, submissions, and conversion rate. A page with healthy traffic but low conversion usually needs clearer copy, a stronger offer, fewer fields, or better alignment between the source link and page message.

Landing Page Troubleshooting

• The hosted page is not the version you expected: save the landing page again and refresh the public URL.
• The form is not collecting the right data: open the form block and check custom fields, required fields, tags, and submit behavior.
• The page looks cramped on mobile: check column stacking, reduce side-by-side content, and adjust spacing for blocks and sections.
• A video or image does not display: confirm the source URL is valid and publicly reachable.
• Conversion rate is low: simplify the page, move the form higher, remove unnecessary fields, and make the offer clearer.