# Landing Pages > Landing pages give campaigns a focused public page for signups, registrations, waitlists, downloads, or announcements. This guide covers page creation, block editing, styling, form capture, sharing, and reporting. - Human page: https://mailrith.com/docs/landing-pages - Markdown page: https://mailrith.com/docs/landing-pages.md - Category: Forms & Landing Pages - Reading time: 12 min read - Last updated: 2026-06-13 - Related keywords: Landing Pages, Landing Pages documentation, Forms & Landing Pages, Forms & Landing Pages documentation, Mailrith documentation, Mailrith help, What Landing Pages Are For, Create and Edit, Public URLs and Custom Domains, Builder Sections and Blocks, Style and Responsive Behavior, Forms and Success Pages, Landing Page GDPR And Double Opt-In, Sharing and Reporting, Troubleshooting, Forms, Form Display Options, Public Subscriber Experience ## AI Agent Notes - Use this article as step-by-step Mailrith product guidance, not as legal, financial, or deliverability advice unless the article says so. - Preserve exact Mailrith UI labels from the steps when explaining a workflow. - Prefer Mailrith's product term Subscribers when referring to people on an email list. ## What this guide covers Build hosted landing pages with sections, blocks, forms, responsive settings, success pages, and 90-day performance reporting. ## Sections - What Landing Pages Are For - Create and Edit - Public URLs and Custom Domains - Builder Sections and Blocks - Style and Responsive Behavior - Forms and Success Pages - Landing Page GDPR And Double Opt-In - Sharing and Reporting - Troubleshooting ## Visual Reference ![Mailrith capture builder used for forms and landing pages.](https://mailrith.com/docs/screenshots/forms.png) Landing pages use a visual builder for page sections, content blocks, forms, styles, and success pages. ## What Landing Pages Are For Landing pages help visitors complete one specific action, such as joining a waitlist, downloading a guide, registering for an event, requesting early access, or signing up for updates. Mailrith manages the page, form, tags, and subscriber capture together so each form submission is saved in the right place. A landing page can include a form block. When a visitor submits the form, Mailrith creates a new subscriber record or updates the existing one, saves the submitted field values, applies the tags you configured, and shows the success experience you designed. ## Create and Edit a Landing Page 1. Click **Landing Pages** in the left sidebar. 2. Click **Create Landing Page** in the page header. 3. In **Select Landing Page Template**, choose **Create with AI**, choose a starting template, or begin from a blank page. 4. To use AI, choose **Create with AI**, confirm the selected **AI Connection** and **Model**, describe the page you want in **Prompt**, and click **Generate**. Mailrith opens the generated draft in the builder with AI-chosen colors, supported block styles, a varied layout, and Unsplash images when image search is available. Review and edit the draft before you save it. If the workspace does not have active paid access, click the **Create with AI** card or its Upgrade badge to review plan options. 5. In the builder, enter a landing page name that helps your team identify the page later. 6. If your paid workspace already has a verified landing page subdomain, set the **Custom Slug**. The slug becomes the last part of your custom-domain URL, such as **/checklist**. AI can suggest the page name, but Mailrith still starts new drafts with a generated slug. If no subdomain is verified yet, add and verify one in workspace settings before you set the slug. 7. Use the **Landing Page** tab to add sections and blocks to the page. 8. Add a form block when the page needs to collect subscribers. 9. Use the **Success Page** tab to review the page visitors see after they submit the form. 10. Connect the signup area to a [Form](https://mailrith.com/docs/forms.md), or configure the landing page form fields, subscriber tags, and success state directly in the builder. 11. Open **Settings** > **Page Submit**, then use **Subscriber Tags** to choose the tags Mailrith should apply after a visitor submits the landing page form. 12. Turn on **Double Opt-In** in **Page Submit** if the landing page should require email confirmation. 13. If double opt-in is enabled, click **Compose Double Opt-In Email**, review the email and confirmation success behavior, and click **Save Email**. 14. Preview the desktop and mobile layouts before you publish and share the public link. 15. Submit the page with a test email address, then confirm that the test subscriber appears in [Subscribers](https://mailrith.com/docs/subscribers.md). 16. Click **Save Landing Page**. 17. Open **Settings**, then **Publish**, and copy the generated Mailrith URL or the custom-domain URL shown there. You can duplicate, sort, filter, edit, and delete landing pages from the landing pages list. Duplicate a landing page when you want to create a new campaign page that uses the same structure but needs different copy or tags. ## Public URLs And Custom Domains Every saved landing page gets a generated Mailrith URL, such as **https://pages.mailrith.com/ll359kgap7q2**. Use the generated URL when you do not need a custom domain. The generated part is unique to the page, so the public link does not expose your workspace ID to visitors. Paid workspaces can also use one custom landing page subdomain for the workspace. After you verify the subdomain, each landing page can use its own custom slug. You can also choose one landing page as the subdomain homepage, so visitors can open that page directly at a URL like **https://pages.good-morning-finance.com**. For example, if the workspace subdomain is **pages.good-morning-finance.com** and another landing page slug is **checklist**, that page's public URL becomes **https://pages.good-morning-finance.com/checklist**. 1. Click **Workspaces** in the left sidebar. 2. Click the workspace you want to edit. 3. In **Landing Page Domain**, enter only a subdomain, such as **pages.example.com**. Do not enter a root domain like **example.com**. Do not include **https://** or a page name like **/checklist**. 4. Click **Save**. The drawer stays open and shows the DNS records you need to add. 5. In your DNS provider, add the **CNAME** record shown in Mailrith and point the record to **pages.mailrith.com**. 6. Return to Mailrith and click **Check domain**. When the status shows **Verified**, the custom subdomain is ready to use. 7. After your domain is verified, you can optionally choose one landing page in **Domain Homepage** and click **Save**. Visitors can then open that page directly at a URL like **https://pages.example.com**. 8. Return to **Landing Pages**, open a landing page, and set the **Custom Slug** in **Settings** > **General** if that page should have its own path. The field is disabled until the workspace subdomain is verified. 9. Open **Settings** > **Publish** and copy the custom-domain URL. If you change the custom domain or slug later, the shared URL changes too. Update any ads, emails, social posts, QR codes, and website buttons that use the old link. ## Builder Sections and Blocks Landing pages are built from sections, columns, and blocks. A section is a horizontal area of the page. Each section can have one, two, or three columns, and blocks sit inside those columns. - **Heading and paragraph:** explain the offer, event, product, or reason to subscribe. - **Image:** show a product image, creator photo, event graphic, or visual proof. - **Video:** embed a video with the right aspect ratio for the content. - **Button:** link to another page, checkout, calendar, or resource. - **Form:** collect email addresses and custom field values directly into Mailrith. - **Countdown:** show urgency for launches, deadlines, events, or limited offers. - **Testimonial:** add social proof with quote, name, title, image, and optional rating. - **Logo strip:** show customers, partners, publications, or sponsors. - **FAQ:** answer common objections before the visitor submits. - **Blockquote, divider, and icon:** structure the page and highlight short supporting messages. ## Style and Responsive Behavior Landing pages have page-level styles and block-level styles. Page-level styles control the overall background, font, text color, and accent color. Block-level settings let you adjust spacing, alignment, colors, borders, visibility, and layout for one specific part of the page. Use the responsive preview controls to check desktop, tablet, and mobile layouts. A section that looks balanced on desktop may stack differently on mobile. If a block is not useful on a specific device size, use visibility settings to hide the block on that device. Keep the most important information near the top of the page: what the offer is, who the offer is for, and what you want the visitor to do next. Decorative content should support the visitor's decision, not push the form or call to action too far down the page. ## Forms and Success Pages A landing page form block uses the same Mailrith subscriber capture system as standalone forms. You can collect the required email field, optional custom fields, and tags. Mailrith saves the submitted values on the subscriber record. The success page is the page visitors see after they submit the form. Use the success page to confirm the signup, explain what happens next, or give a simple next step. If the landing page promises a download or registration confirmation, make sure the success page clearly tells visitors how they will receive it. 1. Open the landing page in the builder. 2. Use the **Landing Page** tab to select the form block and review the fields. 3. Open **Settings** > **Page Submit**. 4. Choose **Show success page** or **Redirect to a page**. 5. If you show a success page, use the **Success Page** tab to write the confirmation text and design the page. 6. In **Subscriber Tags**, select one or more tags to apply to every subscriber who submits the landing page form. 7. Turn on **Double Opt-In** when the page should send a confirmation email before the Subscriber becomes Active. 8. If double opt-in is enabled, click **Compose Double Opt-In Email**, review the **Subject**, **Email Body**, and **On Confirmation Success** settings, then click **Save Email**. 9. Click **Save Landing Page** and submit a test signup before sharing the public URL. ## Landing Page GDPR And Double Opt-In Landing pages do not have a separate Privacy setup. The workspace **GDPR Consent** setting decides whether Mailrith shows the GDPR page after hosted landing-page signups and saves selected choices as GDPR tags. Each landing page controls its own double opt-in confirmation email. 1. To control the GDPR page, click **Workspaces**, click the workspace row, and scroll to **Privacy & Consent**. 2. Set **GDPR Consent** to **Don't Ask Anyone**, **Ask Only In The EU, UK, And Switzerland**, or **Ask All Subscribers**. 3. Click **Landing Pages** in the left sidebar and click the landing page you want to edit. 4. Open **Settings** > **Page Submit**. 5. Turn on **Double Opt-In** when Subscribers should confirm by email before being fully subscribed. 6. Click **Compose Double Opt-In Email**. 7. Set the subject, preview text, sender details, button label, and email body. 8. Click **Save Email** in the email drawer, then click **Save Landing Page**. Keep the page copy clear about what the Subscriber will receive. If a landing page should not use the GDPR consent page, set the workspace **GDPR Consent** setting to **Don't Ask Anyone**. ## Sharing and Reporting Landing pages have hosted public URLs. Copy the generated Mailrith URL or, on Pro, the custom-domain URL. Use the URL in ads, social posts, email campaigns, partner links, QR codes, or website buttons. 1. Click **Landing Pages** in the left sidebar and click the landing page after saving your latest edits. 2. Use preview to check the desktop and mobile layouts. 3. Open **Settings** > **Publish** and copy the URL you want to share. 4. Click **Open Public Page** to check the page as a visitor. 5. Open the link in a private browser window so you see the page like a visitor. 6. Submit a test signup and confirm that the success page or redirect works as expected. 7. Check [Subscribers](https://mailrith.com/docs/subscribers.md) for the test record, tags, custom fields, and activity history. 8. After publishing, review 90-day reporting to compare views, submissions, and conversion rate. The landing pages list shows 90-day statistics so you can compare page performance. Review views, submissions, and conversion rate. If a page has healthy traffic but a low conversion rate, improve the copy, strengthen the offer, remove unnecessary fields, or make the page message match the source link more closely. ## Landing Page Troubleshooting - **The hosted page is not the version you expected:** save the landing page again and refresh the public URL. - **The form is not collecting the right data:** open the form block and check that the custom fields and required fields are correct. Then open **Settings** > **Page Submit** and check that the subscriber tags and submit behavior are correct. - **The page looks cramped on mobile:** check how columns stack, reduce side-by-side content, and adjust spacing for blocks and sections. - **A video or image does not display:** confirm that the source URL is valid and publicly reachable. - **Conversion rate is low:** simplify the page, move the form higher, remove unnecessary fields, and make the offer clearer. ## Related Guides - [Forms](https://mailrith.com/docs/forms.md): Forms collect subscribers directly into Mailrith. Combine email capture, custom field inputs, and tag assignment in one builder. Then embed the form on any website with a single code snippet. - [Form Display Options](https://mailrith.com/docs/form-display-options.md): A form's display format controls how and when visitors see the form. This guide explains each format, embed code, HTML Code, overlay triggers, success behavior, reporting, and troubleshooting. - [Public Subscriber Experience](https://mailrith.com/docs/public-subscriber-experience.md): Public subscriber pages and links are what subscribers see outside the logged-in app. This guide explains form submissions, confirmations, unsubscribe links, tracking events, and the checks to run before publishing.