# Tags

> Tags are a fast way to categorize subscribers. Apply tags through imports, forms, automations, and magic links. Then use those tags as targeting filters anywhere you send email in Mailrith.

- Human page: https://mailrith.com/docs/tags
- Markdown page: https://mailrith.com/docs/tags.md
- Category: Subscriber Management
- Reading time: 9 min read
- Last updated: 2026-07-13
- Related keywords: Tags, Tags documentation, Subscriber Management, Subscriber Management documentation, Mailrith documentation, Mailrith help, What Tags Are Best For, Create, Edit, and Import Tags, Using Tags Across Mailrith, Double Opt-In, Subscribers, Segments

## AI Agent Notes
- Use this article as step-by-step Mailrith product guidance, not as legal, financial, or deliverability advice unless the article says so.
- Preserve exact Mailrith UI labels from the steps when explaining a workflow.
- Prefer Mailrith's product term Subscribers when referring to people on an email list.

## What this guide covers
Label subscribers with flexible, binary markers for targeting in broadcasts, sequences, automations, segments, and magic links.

## Sections
- What Tags Are Best For
- Create, Edit, and Import Tags
- Using Tags Across Mailrith

## Visual Reference
![Mailrith tags directory showing tag names and subscriber counts.](https://mailrith.com/docs/screenshots/tags.png)

The Tags directory shows every tag in the workspace with its subscriber count — useful for identifying which tags are actively used and which have gone stale.

## What Tags Are Best For

Tags are simple labels you add to subscribers. A subscriber either has a tag or does not have the tag. This makes tags easy to understand, quick to apply, and useful throughout Mailrith for targeting, automations, preferences, and reporting.

Use tags for facts, interests, sources, or states that may change over time:

- **Signup source:** "source-webinar", "source-homepage", "source-event-booth", or "source-partner".
- **Interests:** "interest-product-updates", "interest-enterprise", "interest-workshops", or "interest-discounts".
- **Behavior:** "clicked-pricing", "downloaded-guide", "attended-demo", or "opened-launch-email".
- **Journey state:** "trial-started", "onboarding-complete", "customer", or "churn-risk".
- **Preferences:** "weekly-newsletter", "monthly-digest", or "events-only".

Tags work best for yes-or-no labels. If you need to store a specific subscriber attribute, such as plan name, renewal date, company size, or preferred region, use a custom field instead.

## Create, Edit, and Import Tags

Click **Tags** in the left sidebar to see every tag in the workspace and the number of subscribers assigned to each tag. Use the subscriber count to find active tags, unused tags, and tags that may have been applied to too many subscribers.

1. Click **Tags** in the left sidebar to open the Tags page for the workspace where you want to use the label.
2. Click **Create Tag** in the page header.
3. In the **Create Tag** drawer, enter a short **Name** that users will recognize in forms, imports, broadcasts, segments, and automations.
4. Add a **Description** when the tag's meaning is not clear from the name alone.
5. Click **Save**.
6. Apply the tag through a [Form](https://mailrith.com/docs/forms.md), [Import](https://mailrith.com/docs/subscriber-imports-exports.md), subscriber profile, [Magic Link](https://mailrith.com/docs/magic-links.md), or [Automation](https://mailrith.com/docs/automations.md).

You can apply tags manually on subscriber profiles, during CSV imports, after form submissions, through magic links, from automation actions, or in bulk from the subscriber directory. This flexibility is useful, but tag hygiene matters. If two tags mean the same thing, choose which tag to keep, move the needed subscribers or workflows to that tag, and then merge or retire the extra tag before both tags spread into campaigns and automations.

If you use **GDPR Consent**, Mailrith may create **GDPR: Email Consent** and **GDPR: Advertising Consent**. These tags appear on the Tags page and can also be applied through integrations when an outside source collected the matching consent.

When importing subscribers, include tag columns in the CSV file or apply tags in the import wizard. This labels every imported subscriber with a clear source or campaign right away, which makes later targeting and troubleshooting easier.

1. To import tags in bulk, click **Import Tags** on the **Tags** page.
2. In the **Import Tags** drawer, use **Upload CSV** to choose a CSV file that is 10 MB or smaller. The file needs a **Name** column and can include an optional **Description** column.
3. Click **Import**. Mailrith starts the import in the background and emails you when it finishes.
4. After the import finishes, review the Tags table and confirm that each expected tag name appears.

## Using Tags Across Mailrith

Tags connect subscriber behavior to other Mailrith workflows. After a tag exists, you can use the tag in these places:

- **Subscribers:** add or remove tags on individual profiles or in bulk.
- **Imports:** apply a source, event, or campaign tag to every imported subscriber.
- **Forms and landing pages:** automatically tag people based on which signup path they used.
- **Broadcasts:** include or exclude subscribers by tag when choosing recipients.
- **Segments:** combine tags with status, custom fields, forms, sequences, and other conditions.
- **Sequences:** decide whether a subscriber receives a particular sequence email based on current tags.
- **Magic links:** let subscribers add or remove tags with one click inside an email.
- **Automations:** start a workflow when a tag is added or removed, check whether a subscriber has a tag, or add and remove tags as steps in the flow.

Before using a tag in a live send or automation, check the tag's subscriber count and review a few subscriber profiles that have the tag. The tag is ready to use when the count matches your expectation and the sample profiles show the subscribers you intended to target.

## Related Guides
- [Double Opt-In](https://mailrith.com/docs/double-opt-in.md): Double opt-in helps prove that a Subscriber controls the email address they submitted. In Mailrith, you configure double opt-in on forms and landing pages so each signup path can have its own confirmation email, success experience, and saved privacy evidence.
- [Subscribers](https://mailrith.com/docs/subscribers.md): The Subscribers page is the main workspace for your Subscriber list. Use it to search Subscribers, filter Subscribers by status, run bulk actions, import and export CSV files, and review source-specific Subscriber history.
- [Segments](https://mailrith.com/docs/segments.md): Segments define reusable subscriber rules that stay current without manual maintenance. Use segments to target broadcasts, filter sequence emails, and build complex nested conditions from simple building blocks.