# Public Subscriber Experience > Public subscriber pages and links are what subscribers see outside the logged-in app. This guide explains form submissions, confirmations, unsubscribe links, tracking events, and the checks to run before publishing. - Human page: https://mailrith.com/docs/public-subscriber-experience - Markdown page: https://mailrith.com/docs/public-subscriber-experience.md - Category: Forms & Landing Pages - Reading time: 9 min read - Last updated: 2026-06-13 - Related keywords: Public Subscriber Experience, Public Subscriber Experience documentation, Forms & Landing Pages, Forms & Landing Pages documentation, Mailrith documentation, Mailrith help, Why Public Pages And Links Matter, Form and Page Submissions, Confirmation Links, Unsubscribe Experience, Tracking and Events, Publishing Checklist, Forms, Double Opt-In, Broadcasts ## AI Agent Notes - Use this article as step-by-step Mailrith product guidance, not as legal, financial, or deliverability advice unless the article says so. - Preserve exact Mailrith UI labels from the steps when explaining a workflow. - Prefer Mailrith's product term Subscribers when referring to people on an email list. ## What this guide covers Learn what subscribers see when they submit forms, confirm subscriptions, click tracked links, or unsubscribe. ## Sections - Why Public Pages And Links Matter - Form and Page Submissions - Confirmation Links - Unsubscribe Experience - Tracking and Events - Publishing Checklist ## Why Public Subscriber Pages And Links Matter Public subscriber pages and links are the parts of Mailrith that subscribers can use without signing in to the app. These include hosted landing pages, embedded forms, confirmation pages, unsubscribe pages, magic link destinations, and tracked links inside emails. Clear public experiences help subscribers trust the action they just took. After a subscriber submits a form, clicks a link, confirms a subscription, or unsubscribes, the next page or message should explain what happened. ## Form and Landing Page Submissions When a visitor submits a Mailrith form or landing page form block, Mailrith creates or updates the subscriber record in the selected workspace. If a subscriber record with the same email address already exists, Mailrith updates that record instead of creating a duplicate. The submission can save custom field values to the subscriber record, apply tags, and show a success experience. The success experience can be an on-page message, a designed success page, or a redirect to another URL, depending on the form or landing page settings. If returning subscribers submit the form again, Mailrith can update their subscriber record and apply any new tags from the form. This helps when subscribers join a new interest list, register for a new event, or request a new lead magnet. ## Confirmation Links When a form or landing page uses double opt-in, Mailrith sends subscribers a confirmation email. The confirmation link opens a Mailrith public confirmation endpoint. After the subscriber clicks the link, Mailrith shows the configured success message or redirects the subscriber to the configured URL. Treat each confirmation link as personal to one subscriber. Do not publish a confirmation link publicly, and do not reuse one person's confirmation link for another person. ## Unsubscribe Experience Marketing emails should include an unsubscribe link. When a subscriber clicks the unsubscribe link, Mailrith updates that subscriber record so future marketing sends exclude the address. This protects the subscriber's preference and protects your sender reputation. After the unsubscribe is complete, the page includes **Manage Preferences**. Subscribers can use that page to choose a send frequency or update public topic preferences for future emails from the same workspace. New email footers can also include a direct **Manage Preferences** link. Use that link when you want Subscribers to manage send frequency or public topics without unsubscribing first. Use the unsubscribe link when a Subscriber wants to stop all emails from that workspace. If a subscriber asks for access, correction, or deletion, handle that request through your support process. Use Mailrith subscriber search, exports, status changes, and deletion tools to review or update the record after you verify the requester. If a subscriber says they unsubscribed but still received an email, check whether the subscriber has multiple email addresses, whether the email came from a different workspace or system, and whether the message was sent before Mailrith processed the unsubscribe request. For the rules and sender-health reasons behind easy opt-out, read [One-Click Unsubscribe and Opt-Outs](https://mailrith.com/guides/one-click-unsubscribe.md). ## Open, Click, Bounce, and Complaint Events Mailrith can track email opens and link clicks when tracking is enabled for a broadcast or sequence. Mailrith counts an open when the email client loads the open tracking image. Email link reports show tracked clicks for each email. Your email delivery provider sends bounce and spam complaint events to Mailrith through the provider webhook. When Mailrith receives those events, Mailrith updates the subscriber status to Bounced or Complained so future sends avoid that address. Inbox privacy features, image blocking, and email client behavior can affect open tracking. Use opens as a useful signal, not a perfect count of every person who read the message. Clicks are usually a stronger sign of engagement because the subscriber actively followed a link. For more context on how tracking affects reporting and trust, read [Tracking Domains, Links, and UTMs](https://mailrith.com/guides/tracking-domains-links-and-utms.md). For delivery-event concepts, read [Bounces](https://mailrith.com/guides/bounces.md) and [Complaint Feedback Loops and ARF](https://mailrith.com/guides/complaint-feedback-loops-and-arf.md). ## Checklist Before Publishing Public Pages And Links 1. Use the left sidebar to open **Forms**, **Landing Pages**, **Broadcasts**, **Sequences**, or **Magic Links**, depending on which public page or link subscribers will use. 2. Confirm that the sidebar shows the workspace where the subscriber records, tags, forms, pages, and emails should be saved. 3. Test the public URL, embed, or email link in a private browser window or a real inbox. 4. Submit the form or click the link using a test email address you can recognize later. 5. Click [Subscribers](https://mailrith.com/docs/subscribers.md) and confirm that the test subscriber appears with the expected tags, custom fields, status, and activity history. 6. If double opt-in is involved, open the confirmation email, click the confirmation link, and confirm that the subscriber has the expected final status. 7. If the page or link sends email, confirm the [Email Delivery Connection](https://mailrith.com/docs/email-delivery-connections.md) has working bounce and complaint webhooks. 8. Publish only after the visitor-facing copy, success message, unsubscribe path, and subscriber record changes all match the intended experience. - Submit the form yourself with a test email address. - Confirm that the subscriber appears in Mailrith with the expected tags and custom field values. - Check that the success message, success page, or redirect URL appears after submission. - If double opt-in is enabled, confirm that the confirmation email arrives and that the confirmation link works. - Open the public page or embed on mobile and desktop before sending traffic to the page or embed. - Send a test email and click every important link before sending a broadcast or publishing a sequence email. ## Related Guides - [Forms](https://mailrith.com/docs/forms.md): Forms collect subscribers directly into Mailrith. Combine email capture, custom field inputs, and tag assignment in one builder. Then embed the form on any website with a single code snippet. - [Double Opt-In](https://mailrith.com/docs/double-opt-in.md): Double opt-in helps prove that a Subscriber controls the email address they submitted. In Mailrith, you configure double opt-in on forms and landing pages so each signup path can have its own confirmation email, success experience, and saved privacy evidence. - [Broadcasts](https://mailrith.com/docs/broadcasts.md): Use broadcasts for newsletters, product launches, announcements, and any message you send once to selected subscribers. Compose, target, test, and send or schedule the campaign in one workflow.