Public Subscriber Experience
Public subscriber pages and links are what subscribers see outside the logged-in app. This guide explains form submissions, confirmations, unsubscribe links, tracking events, and the checks to run before publishing.
Why Public Subscriber Pages And Links Matter
Public subscriber pages and links are the parts of Mailrith that subscribers can use without signing in to the app. These include hosted landing pages, embedded forms, confirmation pages, unsubscribe pages, magic link destinations, and tracked links inside emails.
Clear public experiences help subscribers trust the action they just took. After a subscriber submits a form, clicks a link, confirms a subscription, or unsubscribes, the next page or message should explain what happened.
Form and Landing Page Submissions
When a visitor submits a Mailrith form or landing page form block, Mailrith creates or updates the subscriber record in the selected workspace. If a subscriber record with the same email address already exists, Mailrith updates that record instead of creating a duplicate.
The submission can save custom field values to the subscriber record, apply tags, and show a success experience. The success experience can be an on-page message, a designed success page, or a redirect to another URL, depending on the form or landing page settings.
If returning subscribers submit the form again, Mailrith can update their subscriber record and apply any new tags from the form. This helps when subscribers join a new interest list, register for a new event, or request a new lead magnet.
Confirmation Links
When a form or landing page uses double opt-in, Mailrith sends subscribers a confirmation email. The confirmation link opens a Mailrith public confirmation endpoint. After the subscriber clicks the link, Mailrith shows the configured success message or redirects the subscriber to the configured URL.
Treat each confirmation link as personal to one subscriber. Do not publish a confirmation link publicly, and do not reuse one person's confirmation link for another person.
Unsubscribe Experience
Marketing emails should include an unsubscribe link. When a subscriber clicks the unsubscribe link, Mailrith updates that subscriber record so future marketing sends exclude the address. This protects the subscriber's preference and protects your sender reputation.
After the unsubscribe is complete, the page includes Manage Preferences. Subscribers can use that page to choose a send frequency or update public topic preferences for future emails from the same workspace.
New email footers can also include a direct Manage Preferences link. Use that link when you want Subscribers to manage send frequency or public topics without unsubscribing first. Use the unsubscribe link when a Subscriber wants to stop all emails from that workspace.
If a subscriber asks for access, correction, or deletion, handle that request through your support process. Use Mailrith subscriber search, exports, status changes, and deletion tools to review or update the record after you verify the requester.
If a subscriber says they unsubscribed but still received an email, check whether the subscriber has multiple email addresses, whether the email came from a different workspace or system, and whether the message was sent before Mailrith processed the unsubscribe request.
For the rules and sender-health reasons behind easy opt-out, read One-Click Unsubscribe and Opt-Outs.
Open, Click, Bounce, and Complaint Events
Mailrith can track email opens and link clicks when tracking is enabled for a broadcast or sequence. Mailrith counts an open when the email client loads the open tracking image. Email link reports show tracked clicks for each email.
Your email delivery service sends bounce and spam complaint updates to Mailrith through the delivery-event link. When Mailrith receives those updates, Mailrith changes the subscriber status to Bounced or Complained so future sends avoid that address.
Inbox privacy features, image blocking, and email client behavior can affect open tracking. Use opens as a useful signal, not a perfect count of every person who read the message. Clicks are usually a stronger sign of engagement because the subscriber actively followed a link.
For more context on how tracking affects reporting and trust, read Tracking Domains, Links, and UTMs. For delivery-event concepts, read Bounces and Complaint Feedback Loops and ARF.
Checklist Before Publishing Public Pages And Links
- Use the left sidebar to open Forms, Landing Pages, Broadcasts, Sequences, or Magic Links, depending on which public page or link subscribers will use.
- Confirm that the sidebar shows the workspace where the subscriber records, tags, forms, pages, and emails should be saved.
- Test the public URL, embed, or email link in a private browser window or a real inbox.
- Submit the form or click the link using a test email address you can recognize later.
- Click Subscribers and confirm that the test subscriber appears with the expected tags, custom fields, status, and activity history.
- If double opt-in is involved, open the confirmation email, click the confirmation link, and confirm that the subscriber has the expected final status.
- If the page or link sends email, confirm the Email Delivery Connection has working bounce and complaint webhooks.
- Publish only after the visitor-facing copy, success message, unsubscribe path, and subscriber record changes all match the intended experience.
- Submit the form yourself with a test email address.
- Confirm that the subscriber appears in Mailrith with the expected tags and custom field values.
- Check that the success message, success page, or redirect URL appears after submission.
- If double opt-in is enabled, confirm that the confirmation email arrives and that the confirmation link works.
- Open the public page or embed on mobile and desktop before sending traffic to the page or embed.
- Send a test email and click every important link before sending a broadcast or publishing a sequence email.