Email Templates

Template Library

Email templates are saved layouts you can reuse when you create messages. They help teams keep common email structures consistent, so no one has to rebuild the same header, footer, buttons, spacing, and layout for each email.

A template is not a sent email. It is a saved layout that you can choose when you create broadcasts, sequence emails, or other email content. After you create a new email from a template, the new email is a separate copy that you can edit for that campaign.

Templates are most useful when a team sends the same types of messages often, such as newsletters, product updates, event invitations, welcome emails, educational lessons, promotions, or customer announcements.

Creating and Sharing

Create a template from the Email Templates page, or save a useful email layout as a reusable starting point. Build the parts that should stay the same across emails, such as logo placement, heading style, footer text, unsubscribe area, button styling, and common sections.

1. Click Email Templates in the left sidebar.
2. Click Create Template in the page header, or use Duplicate Template on an existing template that is close to the layout you need.
3. In Select Starting Point, choose the layout you want to use for the template.
4. Enter a clear Email Template Name, such as "Newsletter - Monthly" or "Product Launch".
5. Build the reusable structure in Email Body with the Email Editor.
6. Add placeholder text in each place where users must replace content for a specific campaign.
7. Use Workspaces to assign the template only to the workspaces that need it.
8. Click Save Template, preview the saved template, and send a test email before you tell the team to use it.

Use clear placeholder text wherever users need to replace campaign-specific content. For example, use "Add announcement headline here" or "Replace this section with the main story" instead of leaving old campaign copy in the template. Clear placeholders help prevent accidental reuse of outdated wording.

If Mailrith says a template is too large to save, shorten the email or remove extra formatting before saving it again.

Templates can be assigned to workspaces. Assign a template only to the workspaces that use it, so brand-specific templates do not appear in unrelated client or project workspaces.

When a template is assigned to more than one workspace, the personalization menu can show custom fields from any selected workspace. Before you insert a custom field, make sure the same field name exists in every workspace that will use the template, or add fallback text that still reads well when a workspace does not have that field.

Keep the template library small and purposeful. A few trusted templates are easier to maintain than a large collection of near-duplicates where users are unsure which template to choose.

Editing and Deleting

Editing a template changes only future emails that start from that template. The edit does not change broadcasts or sequence emails that were already created from the older version. Keep this behavior in mind when you update branding, footer wording, or reusable sections.

Before you make a major edit, consider duplicating the template and updating the copy. Duplicating first lets active campaigns keep using the older structure while new campaigns move to the new version.

1. Click Email Templates in the left sidebar and find the template you want to edit.
2. Use Duplicate Template first if the change is large or risky.
3. Click the template row to open Edit Template.
4. Edit Email Template Name, Email Body, or Workspaces.
5. Preview the desktop and mobile layouts, and check that spacing, images, and buttons look correct.
6. Send a test email if the content or structure changed.
7. Click Save Template.
8. If you replaced an older template, tell teammates which template they should use for future emails.

Delete a template only when the template is no longer a useful starting point. Deleting removes the template from the template library, but it does not delete broadcasts or sequence emails that were already created from it.

If a template is assigned to more than one workspace, the delete message lists those workspaces. Review the list before deleting, because the template will be removed from every workspace shown there.

If users keep choosing the wrong template, rename the templates so their purpose is clear. Names such as "Newsletter - Monthly", "Product Launch", and "Event Reminder" are easier to understand than "Template 1" or "General".

Best Use Cases

• Newsletter shell: a repeated structure with a header, intro, content sections, call-to-action, and footer.
• Product update: a clear format for headline, summary, feature details, screenshot or image, and one main button.
• Event invitation: a layout for event title, date, time, location or link, agenda, and registration button.
• Sequence lesson: a consistent format for educational emails in a multi-day or multi-week sequence.
• Promotion: a focused layout for offer, deadline, benefits, proof, and purchase or registration button.

A good template removes repeated layout work, but users still need to review each email before sending. For every send, edit the subject, preview text, body copy, links, personalization, and subscriber selection.

Before using a template in a real campaign, preview the email on desktop and mobile, send a test email, check that every link opens the correct destination, and confirm that the content matches the current campaign.