Broadcasts

Create a broadcast

Broadcasts are one-off email campaigns — newsletters, product announcements, event invitations, or any message that should go out once to a targeted audience. Every broadcast starts as a draft and moves through composition, audience selection, and optional scheduling before it is sent.

To create a new broadcast, navigate to Broadcasts and click New broadcast. Give it a name for internal reference — this is not visible to subscribers — and optionally start from an email template if you want a pre-built layout.

Compose and preview

The broadcast editor uses a block-based layout. Add and arrange sections such as text blocks, images, buttons, dividers, and spacers to build the email content. Each block can be independently styled and repositioned.

Key fields in the compose step:

• Subject line: what subscribers see in their inbox before opening. Keep it specific and relevant to the content.
• Preview text: the snippet that appears after the subject line in most email clients. Use it to complement or extend the subject line — not to repeat it.
• Email body: the full content of the email, built in the block editor.

Use the Preview tab to switch between desktop and mobile views of the finished email. This lets you catch layout or font issues before sending — a broadcast that looks fine at desktop width can break noticeably on a mobile screen if images or columns are not optimized.

Audience and delivery

The send configuration step is where you define who receives the broadcast and which delivery connection handles it. Mailrith keeps audience selection separate from email composition so you can finalize the message before committing to an audience.

Audience targeting options:

• Include by tag: send to all active subscribers who have a specific tag. Add multiple include tags to reach any subscriber who matches at least one.
• Include by segment: use a saved segment as the audience definition. The segment is evaluated at send time, so the matching subscribers at the moment of delivery are the ones who receive it.
• Exclude by tag: remove specific subscribers from the audience before sending — for example, exclude "already-purchased" from a promotional campaign.

Mailrith shows a subscriber count estimate based on the current include and exclude rules before you confirm the send. Review this count to make sure the audience is the right size — a number that is much larger or much smaller than expected usually indicates a misconfigured tag or segment.

Select the delivery connection to use for this broadcast. Only enabled connections assigned to the current workspace appear in the list.

Test, schedule, and send

Before sending to your full audience, use Send test email to deliver the broadcast to a real inbox. This lets you confirm subject line rendering, image loading, link behavior, and layout across devices.

After reviewing the test send, choose one of three options:

• Send now: deliver immediately to the defined audience. Use for time-sensitive campaigns where timing matters.
• Schedule: set a future date and time for the send. Mailrith will dispatch the broadcast at the scheduled time based on the workspace timezone. Scheduled broadcasts can be canceled before the send time if you need to make changes.
• Save as draft: keep the broadcast in draft state while copy or targeting is still being reviewed. Drafts can be opened and edited until they are sent or scheduled.

After a broadcast is sent, the broadcast detail page shows delivery stats including sent count, open rate, click rate, bounces, and unsubscribes. These numbers update as events arrive from the delivery provider's webhook.