# Broadcasts

> Broadcasts are for newsletters, product launches, announcements, and any message that goes out once to selected subscribers — compose, target, test, and send or schedule from a single workflow.

- Human page: https://mailrith.com/docs/broadcasts
- Category: Campaigns & Delivery
- Reading time: 12 min read

## What this guide covers
Compose one-off email campaigns, choose subscribers with tags and segments, preview the result, and send immediately or schedule for later.

## Sections
- Create a Broadcast
- Compose and Preview
- Subscribers and Delivery
- Test, Schedule, and Send

## Visual Reference
![Mailrith broadcasts page showing a list of draft and sent campaigns.](https://mailrith.com/docs/screenshots/broadcasts.png)

The Broadcasts page lists every campaign with its current status. Open any broadcast to continue editing, review delivery stats, or duplicate it as the starting point for a new campaign.

## Create a Broadcast

A broadcast is a one-time email campaign. Use broadcasts for newsletters, product announcements, event invitations, launch emails, policy updates, promotions, and any message you want to send once to selected subscribers.

1. Click **Broadcasts** in the left sidebar to open the Broadcasts page for the workspace you want to send from.
2. Click **Create Broadcast** in the page header.
3. In the **Select Email Template** drawer, choose a blank starting point, a saved [Email Template](https://mailrith.com/docs/email-templates.md), or an admin starting point template.
4. On the **Compose** step, enter the **Subject** subscribers will see in their inbox.
5. Add **Preview Text** if you want a short inbox snippet below or beside the subject in many email apps.
6. Write the email in **Body**. Use **Switch Template** only if you want to replace the current starting point with another template.
7. Click **Save Broadcast** in the header when you want to keep the draft without moving forward, or click **Continue** when the content is ready for delivery settings.

Broadcasts usually move through this flow: create the draft, write the email, preview the design, choose subscribers, select delivery settings, send a test, and then send now or schedule for later.

## Compose and Preview

The compose step controls what subscribers will see. Start from a blank email, an admin-provided starting point, or one of your saved email templates. Use the email editor to add text, images, buttons, spacing, dividers, and sections.

- **Subject line:** the main inbox text. It should be specific enough that subscribers understand why the email matters.
- **Preview text:** the short inbox snippet shown next to or below the subject in many email apps. Use it to add context rather than repeating the subject.
- **Body content:** the message itself. Keep the main purpose clear and avoid adding too many competing calls-to-action.
- **Links and buttons:** confirm every URL goes to the intended page. Use meaningful button text instead of vague wording.
- **Personalization:** use subscriber data only when you are confident the data is present and accurate for the target subscribers.

Preview both desktop and mobile layouts. A broadcast that looks good on a wide screen can still have awkward spacing, oversized images, or long button text on a phone.

1. From **Broadcasts**, click the draft you want to edit.
2. On the **Compose** step, write or edit the **Subject**, **Preview Text**, and **Body**.
3. Add links, buttons, images, and personalization only where they support the main goal.
4. Use desktop preview to check layout and spacing.
5. Use mobile preview to check wrapping, button width, and image size.
6. Open every important link before sending a test.
7. Click **Save Broadcast** before leaving the editor.

For detailed editing guidance, including images, personalization, autosave, previews, and tests, read [Email Editor](https://mailrith.com/docs/email-editor.md).

For concept guidance before writing, use [Write the Subject and Preview Text](https://mailrith.com/guides/subject-and-preview.md), [Write the Email Body](https://mailrith.com/guides/write-the-body.md), and [Email Headers and Message Format](https://mailrith.com/guides/email-headers-and-message-format.md).

## Subscribers and Delivery

The subscriber selection step decides who receives the broadcast. The delivery step decides which email delivery connection sends it. Review both carefully because a polished email sent to the wrong subscribers is still a bad campaign.

- **Include tags:** send to active subscribers with selected tags.
- **Include segments:** send to subscribers who match saved live rules.
- **Exclude tags:** remove people you do not want to receive this message, such as customers who already purchased or subscribers who opted out of a topic.
- **Status protection:** Mailrith avoids normal marketing sends to people who are unsubscribed, bounced, complained, blocked, or otherwise not eligible.
- **Delivery connection:** choose the enabled sender assigned to the workspace. The selected connection controls From name, From email, provider, and delivery event tracking.

Check the subscriber count before sending. If it is much larger than expected, you may have used OR logic too broadly or forgotten an exclusion. If it is much smaller than expected, a tag, segment, status, or workspace may be wrong.

1. Open the broadcast draft and click **Continue** from the **Compose** step to reach the **Send** step.
2. In **Connection**, choose the **Email Delivery Connection** assigned to the current workspace.
3. Enter a **Reply To Email** if you want replies to go somewhere other than the sender address.
4. In **Recipients**, choose the tags or [Segments](https://mailrith.com/docs/segments.md) for the subscribers you want to receive the campaign.
5. Add exclusions for subscribers you do not want to receive it.
6. Review the subscriber count and compare it with your expected number.
7. Open or preview the segment if the count looks wrong.
8. Confirm the From name and From email are the sender details subscribers will see.
9. In **Tracking**, choose whether to keep **Track Opens** and **Track Link Clicks** enabled, and fill UTM fields only when your reporting system needs them.

For high-risk campaigns, create a segment first and preview it before selecting it in the broadcast. This makes the subscriber definition easier to review and reuse.

If you are deciding how the sender, reply address, tracking, and UTM fields should work together, read [Choose Delivery Settings](https://mailrith.com/guides/delivery-settings.md), [From, Reply-To, and Return-Path](https://mailrith.com/guides/from-reply-to-and-return-path.md), and [Tracking Domains, Links, and UTMs](https://mailrith.com/guides/tracking-domains-links-and-utms.md).

## Test, Schedule, and Send

Always send a test email to a real inbox before sending to subscribers. Open the test on desktop and mobile if possible. Check subject, preview text, images, links, buttons, personalization, spacing, footer, and unsubscribe link.

After testing, choose the send option:

1. On the **Send** step, use the test email area to send a test email to yourself and at least one reviewer.
2. Open the test email on desktop and mobile.
3. Check subject, preview text, images, buttons, links, personalization, footer, and unsubscribe link.
4. Return to the broadcast and fix anything that looks wrong.
5. Review the final subscriber count and delivery connection again.
6. To send later, turn on **Schedule Broadcast**, choose the scheduled date and time, then click **Schedule**.
7. To send immediately, leave **Schedule Broadcast** off and click **Send Now**.
8. Confirm the send only when the campaign, subscribers, and timing are correct.

- **Save Broadcast:** use when copy, design, subscriber selection, or approvals are not finished.
- **Schedule:** choose a future time based on the workspace timezone. Review timezone carefully when subscribers are in another region.
- **Send Now:** start delivery immediately to the selected subscribers.

Once sent, a broadcast cannot be unsent. If you notice a problem before a scheduled time, cancel or edit the scheduled broadcast before it starts. If a campaign has already sent, use the analytics and subscriber activity history to understand impact and decide whether a correction email is needed.

After sending, review sent count, opens, clicks, unsubscribes, bounces, and complaints. These numbers depend on tracking settings and delivery webhook events, so make sure the delivery connection is configured correctly.

If this is a new sender or a larger-than-usual campaign, review [Sending Volume and Warmup](https://mailrith.com/guides/start-small.md) and [Inbox Placement, Promotions, and Spam Folders](https://mailrith.com/guides/inbox-placement-promotions-and-spam-folders.md) before sending broadly.

## Related Guides
- [Email Editor](https://mailrith.com/docs/email-editor.md): The email editor is shared across broadcasts, sequences, templates, automations, notifications, and confirmation emails. This guide explains how to build reliable email content and review it before it reaches subscribers.
- [Email Templates](https://mailrith.com/docs/email-templates.md): Email templates are your shared content library — build structural layouts once and reuse them as starting points for broadcasts and sequence emails across your workspace.
- [Email Delivery Connections](https://mailrith.com/docs/email-delivery-connections.md): Mailrith is provider-agnostic — you connect your own email delivery service and Mailrith handles campaign logic, subscriber targeting, and engagement tracking on top of it.