Magic Links

What magic links do

A magic link is a special URL that executes subscriber actions at click time. Unlike a regular hyperlink that simply navigates, a magic link updates the clicking subscriber's Mailrith record in the same moment — adding or removing tags, enrolling or removing them from sequences — and then either redirects them to a destination URL or shows a confirmation message.

Magic links are always subscriber-aware. When a subscriber clicks a magic link from inside an email, Mailrith identifies them automatically from the email send context and applies the configured actions to their record. The subscriber does not need to log in or fill out a form — the click itself is the action.

This makes magic links a powerful tool for one-click subscriber interactions that would otherwise require a form submission or a manual update.

Create a magic link

1. Navigate to Magic Links and click Add magic link.
2. Give the link a name that makes the intended action obvious to anyone reviewing it later — for example, "Confirm Webinar Interest" or "Opt Into VIP Early Access".
3. Choose the result type: either redirect the subscriber to a URL, or show them an inline confirmation message when they click.
4. Configure the actions: select which tags to add or remove, and which sequences to enroll the subscriber in or remove them from.
5. Save the link. Copy the generated URL from the magic links list.
6. Paste the URL as a hyperlink into any broadcast or sequence email body.

Target actions

The most effective magic links do one focused thing per click. Common patterns that work well:

• Interest confirmation: add a tag when a subscriber clicks "Yes, I want more on this topic" — without requiring them to visit a preference page.
• One-click list opt-out: remove a tag (and exclude the subscriber from future sends to that tag) without a full unsubscribe. Useful for preference management where subscribers can stay on your main list but opt out of a specific category.
• Self-segmentation: place two magic links in an email — "Send me weekly updates" and "Send me monthly updates" — and route subscribers into different sequences based on which they click.
• Sequence enrollment: let subscribers opt into a nurture or onboarding sequence from inside a broadcast without filling out a new form.
• Gated content access: redirect to a download URL while tagging the subscriber as "downloaded-guide" so you can track who accessed it and follow up accordingly.

Tracking and usage

Mailrith tracks the total click count for every magic link. The Magic Links directory shows this count next to each link, which helps you understand whether a specific call-to-action in your emails is being used in practice.

Individual click events also appear in subscriber activity history. If you need to confirm whether a specific subscriber clicked a particular magic link, open their record and check the Activity tab — the event is logged there with a timestamp.

A magic link with zero clicks after several broadcasts either means the link was not reached by subscribers or the call-to-action is not compelling enough. Use click counts as a signal to refine your email copy or the placement of the link within the message.