# Magic Links

> Magic links turn one email click into a subscriber action. A click can add or remove tags, enroll the subscriber in sequences, and redirect or confirm the subscriber without requiring a form submission.

- Human page: https://mailrith.com/docs/magic-links
- Markdown page: https://mailrith.com/docs/magic-links.md
- Category: Automation
- Reading time: 8 min read
- Last updated: 2026-07-13
- Related keywords: Magic Links, Magic Links documentation, Automation, Automation documentation, Mailrith documentation, Mailrith help, What Magic Links Do, Create a Magic Link, Target Actions, Tracking and Usage, Tags, Sequences, Automations

## AI Agent Notes
- Use this article as step-by-step Mailrith product guidance, not as legal, financial, or deliverability advice unless the article says so.
- Preserve exact Mailrith UI labels from the steps when explaining a workflow.
- Prefer Mailrith's product term Subscribers when referring to people on an email list.

## What this guide covers
Generate trackable URLs that apply tag and sequence actions to a subscriber when the subscriber clicks the link in an email.

## Sections
- What Magic Links Do
- Create a Magic Link
- Target Actions
- Tracking and Usage

## Visual Reference
![Mailrith magic links page listing created links with their configured actions and click counts.](https://mailrith.com/docs/screenshots/magic-links.png)

Each magic link shows its configured actions and cumulative click count. Place the generated URL as a hyperlink inside any broadcast or sequence email.

## What Magic Links Do

A magic link is a special link that updates a subscriber when they click the link in a Mailrith email. A normal link only sends the subscriber to a page. A magic link can also add or remove [Tags](https://mailrith.com/docs/tags.md), add or remove the subscriber from a [Sequence](https://mailrith.com/docs/sequences.md), start automation behavior, and then redirect the subscriber or show a confirmation message.

Magic links are useful because the subscriber does not need to fill out a form, log in, or reply to an email. The click records the subscriber's choice. Use magic links for simple preferences and one-click actions.

Good magic link examples include "Yes, send me webinar reminders", "I prefer monthly updates", "Add me to the launch list", "Stop sending me event emails", or "Send me the beginner course".

Use magic links only inside Mailrith emails, where Mailrith can identify the subscriber from the email context. Do not use a magic link as a public link for anonymous website visitors.

## Create a Magic Link

1. Click **Magic Links** in the left sidebar to open the Magic Links page for the current workspace.
2. Click **Create Magic Link** in the page header.
3. In the **Create Magic Link** drawer, enter a clear **Name** for the click action. "Opt into weekly tips" is clearer than "Weekly link".
4. Under **On Magic Link Click**, choose **Show success page** if the subscriber should see a confirmation message after clicking, or choose **Redirect to a URL** if the subscriber should be sent to another page after clicking.
5. If you choose **Show success page**, write the confirmation text in **Success Message**.
6. If you choose **Redirect to a URL**, enter the full page address in **Destination URL**.
7. Use **Add Tags** and **Remove Tags** to choose which tags Mailrith adds or removes after the click.
8. Use **Add to Sequences** and **Remove from Sequences** to choose which sequences Mailrith adds the subscriber to or removes the subscriber from after the click.
9. Click **Save**.
10. In the Magic Links table, find the new row and click **Copy Magic Link** to copy the generated URL.
11. In a [Broadcast](https://mailrith.com/docs/broadcasts.md) or [Sequence](https://mailrith.com/docs/sequences.md) email, add the URL to button text or linked text that clearly tells the subscriber what will happen after the click.

Use honest, specific link text in the email. If clicking will change preferences, say which preference will change. If clicking will add the subscriber to a sequence, explain that outcome before the subscriber clicks.

## Target Actions

The strongest magic links usually perform one clear action. If one click performs too many actions, the subscriber may not understand what happened and you may have a harder time troubleshooting.

- **Add an interest tag:** when the subscriber clicks "I want more AI writing tips", Mailrith adds an "interest-ai-writing" tag.
- **Remove a preference tag:** when the subscriber clicks "Stop event reminders", Mailrith removes an "event-reminders" tag without unsubscribing the person from all email.
- **Enroll in a sequence:** when the subscriber clicks "Start the 5-day course", Mailrith adds the subscriber to a planned sequence.
- **Remove from a sequence:** when the subscriber clicks "I am no longer interested", Mailrith removes the subscriber from a specific follow-up series.
- **Tag and redirect:** when the subscriber clicks "Download the guide", Mailrith applies a "downloaded-guide" tag and opens the download page.

If you want subscribers to choose between options, create one magic link for each option. For example, an email can include "Weekly updates" and "Monthly digest", and each link can apply a different preference tag.

If a magic link changes subscription preferences, consider showing a short confirmation message after the click. If a magic link delivers content, use a redirect so the subscriber reaches the promised page immediately.

## Tracking and Usage

Mailrith tracks clicks for each magic link. The directory count shows whether subscribers are using the link, and each subscriber's activity history can show whether a specific subscriber clicked the link.

Compare click counts with tag counts. If a magic link should add a tag, the magic link click count and the tag's subscriber count should usually be similar. The counts may not match exactly because subscribers can gain or lose the tag in other ways, but you should investigate large differences.

If a subscriber says they clicked but nothing changed, open their profile in [Subscribers](https://mailrith.com/docs/subscribers.md) and review the activity history. Check that the history shows a Magic Link click, then open the magic link to confirm it still points to the right destination and applies the right tag, sequence, or subscription change.

Keep old magic links only while they help you understand past campaigns or still appear in live emails. When a link is no longer used, rename it clearly or retire it so future campaigns do not reuse the wrong action by mistake.

## Related Guides
- [Tags](https://mailrith.com/docs/tags.md): Tags are a fast way to categorize subscribers. Apply tags through imports, forms, automations, and magic links. Then use those tags as targeting filters anywhere you send email in Mailrith.
- [Sequences](https://mailrith.com/docs/sequences.md): Sequences send a series of emails over time as subscribers move through the steps. Use sequences for onboarding, nurture campaigns, and educational content that should be sent over days or weeks.
- [Automations](https://mailrith.com/docs/automations.md): Automations turn subscriber events into automatic responses. A trigger starts the flow, and each branch can send emails, update tags, fire webhooks, or enroll subscribers in sequences without manual work.