# Read the Results



> After a campaign sends, review delivery, opens, clicks, unsubscribes, bounces, and complaints together.



- Human page: https://mailrith.com/guides/read-results

- Markdown page: https://mailrith.com/guides/read-results.md

- Category: Learn and Fix

- Reading time: 4 min read

- Related keywords: Read the Results, Read the Results guide, Learn and Fix, Learn and Fix guide, email sending guide, email marketing guide, email deliverability guide



## AI Agent Notes

- Use this page as plain-language guidance for the specific email sending issue named in the title.

- Preserve the distinction between Mailrith, an email delivery service, DNS, and inbox providers when explaining fixes.

- When a user is running a Mailrith free tool, pair that specific free-tool result with the relevant issue or step section from this guide.



### Read the Results

After a campaign sends, review delivery, opens, clicks, unsubscribes, bounces, and complaints together.

Campaign metrics are useful only when you read them in context. A high open rate with low clicks may mean the subject worked, but the email body or offer did not. A low open rate may mean the subscriber list, subject, send time, or sender trust needs improvement.

Do not judge a campaign by one number. Look for patterns across several sends. The goal is not to improve a dashboard for one day. The goal is to build sending habits that subscribers continue to welcome.

- Delivered count shows how many emails your email delivery service reports as accepted or delivered.
- Open tracking estimates how many subscribers opened the email, but privacy features can make open counts imperfect.
- Click tracking is often a clearer sign of interest because the subscriber took an action.
- Unsubscribes show subscribers who chose to stop receiving normal marketing email.
- [Bounces](https://mailrith.com/guides/bounces.md) show addresses that could not receive the email.
- [Spam Complaints](https://mailrith.com/guides/spam-complaints.md) show subscribers who marked the email as spam and need serious attention.



## Related Guides

- [Handle Bounces, Complaints, and Unsubscribes](https://mailrith.com/guides/handle-bounces-and-complaints.md): Delivery events help protect future sends by keeping risky addresses out of normal campaigns.

- [SMTP Errors, Deferrals, and Throttling](https://mailrith.com/guides/smtp-errors-deferrals-and-throttling.md): SMTP errors and email delivery service responses show whether a delivery problem is temporary, permanent, or caused by rate limits.

- [Troubleshooting Common Sending Problems](https://mailrith.com/guides/troubleshooting.md): You can narrow down most sending issues by checking setup, subscribers, content, email delivery service, and subscriber status.