# Read the Results



> After sending, look at delivery, opens, clicks, unsubscribes, bounces, and complaints together.



- Human page: https://mailrith.com/guides/read-results

- Markdown page: https://mailrith.com/guides/read-results.md

- Category: Learn and Fix

- Reading time: 4 min read

- Related keywords: Read the Results, Read the Results guide, Learn and Fix, Learn and Fix guide, email sending guide, email marketing guide, email deliverability guide



## AI Agent Notes

- Use this page as plain-language guidance for the specific email sending issue named in the title.

- Preserve the distinction between Mailrith, an email delivery service, DNS, and inbox providers when explaining fixes.

- When a user is running a free tool, pair the tool result with the relevant issue or step section from this guide.



### Read the Results

After sending, look at delivery, opens, clicks, unsubscribes, bounces, and complaints together.

Results are useful only when read in context. A high open rate with low clicks may mean the subject worked but the body or offer did not. A low open rate may mean subscribers, subject, timing, or sender trust needs work.

Do not judge one campaign from one number. Look for the pattern across several sends. The goal is not to win a dashboard for one day. The goal is to build a sending habit that subscribers continue to welcome.

- Delivered count shows how many emails your email delivery service reports as accepted or delivered.
- Open tracking estimates how many subscribers opened, but privacy features can make opens imperfect.
- Click tracking is often a clearer sign of interest because the subscriber took an action.
- Unsubscribes show people who chose to leave normal marketing email.
- [Bounces](https://mailrith.com/guides/bounces.md) show addresses that could not receive the email.
- [Spam Complaints](https://mailrith.com/guides/spam-complaints.md) show people who marked the email as spam and should be treated very seriously.



## Related Guides

- [Handle Bounces, Complaints, and Unsubscribes](https://mailrith.com/guides/handle-bounces-and-complaints.md): Delivery events protect future sends by keeping risky addresses out of normal campaigns.

- [SMTP Errors, Deferrals, and Throttling](https://mailrith.com/guides/smtp-errors-deferrals-and-throttling.md): SMTP errors and email delivery service responses explain whether a delivery problem is temporary, permanent, or caused by rate limits.

- [Troubleshooting Common Sending Problems](https://mailrith.com/guides/troubleshooting.md): Most sending issues can be narrowed down by checking setup, subscribers, content, email delivery service, and subscriber status.