Keep Permission and Compliance Simple
Send to people who expect your email, identify yourself clearly, and make unsubscribing easy.
Overview
Good email starts with permission. If people did not ask to hear from you, they are more likely to ignore your email, unsubscribe, or complain. Those actions hurt future sending and Sender Reputation and Spam Rate.
Different countries and subscriber groups have different rules. Use this section as a practical checklist, not legal advice. For commercial email, common requirements include accurate sender details, honest subject lines, a real business address where required, and a clear way to opt out.
Mailrith helps with subscriber status, unsubscribe behavior, Bounces, Spam Complaints, and workspace sending rules. You are still responsible for deciding whether you have permission to email a person.
What to Check
- Do not buy or scrape email lists. People on those lists do not know you and are more likely to complain.
- Before subscribers submit a form, tell them what they are signing up to receive.
- Use double opt-in when list quality matters more than signup speed.
- Do not hide unsubscribe links or require people to contact support to leave normal marketing email. Read One-Click Unsubscribe and Opt-Outs before you send bulk campaigns.
- Honor unsubscribes, bounces, complaints, and manual suppression states.
- Review current rules for the countries where you and your subscribers operate.
Fix Common Issues
Role-Based Addresses
An email checker found an address such as info@, support@, sales@, or another shared inbox.
- Keep the address only if someone clearly opted in through that inbox.
- Do not treat a shared inbox as a personal subscriber unless the signup or communication context supports that choice.
- Segment role-based addresses separately before higher-risk campaigns.
- When possible, use clearer signup forms to collect the person, company, and signup source.
- After sending to shared inboxes, watch bounces, complaints, and replies.