Design for Phones First
Most subscribers scan emails quickly, so the email must be easy to read on a small screen.
Overview
An email can look polished on a laptop and still feel broken on a phone. Long buttons can wrap, images can shrink awkwardly, and large sections can push the important action too far down.
Use the Email Editor preview to check how the email will look to a subscriber. If the mobile version is clean, the desktop version is usually fine too.
What to Check
- Keep images useful and compressed. Each image should explain, support, or show something real.
- Use buttons for important actions, and keep button text short enough to fit on a phone.
- Keep enough space between sections so the email is easy to scan.
- Do not put important text only inside an image.
- Check the footer and unsubscribe area as carefully as the header.
- Use saved Email Templates for layouts you need often.