# Choose Delivery Settings



> The delivery connection, reply-to address, tracking, UTM fields, and schedule should match the campaign purpose.



- Human page: https://mailrith.com/guides/delivery-settings

- Markdown page: https://mailrith.com/guides/delivery-settings.md

- Category: Send and Schedule

- Reading time: 4 min read

- Related keywords: Choose Delivery Settings, Choose Delivery Settings guide, Send and Schedule, Send and Schedule guide, email sending guide, email marketing guide, email deliverability guide



## AI Agent Notes

- Use this page as plain-language guidance for the specific email sending issue named in the title.

- Preserve the distinction between Mailrith, an email delivery service, DNS, and inbox providers when explaining fixes.

- When a user is running a free tool, pair the tool result with the relevant issue or step section from this guide.



### Choose Delivery Settings

The delivery connection, reply-to address, tracking, UTM fields, and schedule should match the campaign purpose.

The send step is where a draft becomes a real message. Slow down here. You are choosing who gets it, who it comes from, what is tracked, and when it goes out.

The delivery connection decides the From identity and the email delivery service Mailrith uses for the send. The reply-to address decides where subscriber replies go. Tracking decides what Mailrith can report after the send. UTM fields help outside analytics tools understand traffic from the email.

- Choose the enabled delivery connection assigned to the current workspace.
- Confirm the From name and From email are the sender subscribers should see.
- Use a reply-to address that your team checks.
- Keep open and click tracking enabled when you need campaign reporting.
- Use UTM fields when you need website analytics to separate email traffic from other traffic.
- Check the final recipient count after include and exclude rules are applied.



## Related Guides

- [Test Like a Subscriber](https://mailrith.com/guides/test-like-a-subscriber.md): A test send should be opened, read, clicked, and checked on both desktop and mobile.

- [Send Now or Schedule](https://mailrith.com/guides/send-now-or-schedule.md): Send immediately only when the email, subscribers, timing, and approvals are all final.