# Choose Delivery Settings



> The delivery connection, reply-to address, tracking, UTM fields, and schedule should match the campaign purpose.



- Human page: https://mailrith.com/guides/delivery-settings

- Markdown page: https://mailrith.com/guides/delivery-settings.md

- Category: Send and Schedule

- Reading time: 4 min read

- Related keywords: Choose Delivery Settings, Choose Delivery Settings guide, Send and Schedule, Send and Schedule guide, email sending guide, email marketing guide, email deliverability guide



## AI Agent Notes

- Use this page as plain-language guidance for the specific email sending issue named in the title.

- Preserve the distinction between Mailrith, an email delivery service, DNS, and inbox providers when explaining fixes.

- When a user is running a Mailrith free tool, pair that specific free-tool result with the relevant issue or step section from this guide.



### Choose Delivery Settings

The delivery connection, reply-to address, tracking, UTM fields, and schedule should match the campaign purpose.

The send step is where a draft becomes a real message. Slow down here. You are choosing who receives the email, who the email comes from, what Mailrith tracks, and when Mailrith sends it.

The delivery connection sets the From identity and the email delivery service Mailrith uses for the send. The reply-to address sets where subscriber replies go. Tracking controls what Mailrith can report after the send. UTM fields help outside analytics tools identify traffic from the email.

- Choose the enabled delivery connection assigned to the current workspace.
- Confirm that the From name and From email are the sender identity subscribers should see.
- Use a reply-to address that your team checks.
- Keep open and click tracking enabled when you need campaign reporting.
- Use UTM fields when you need website analytics to separate email traffic from other traffic.
- Check the final recipient count after Mailrith applies include and exclude rules.



## Related Guides

- [Test Like a Subscriber](https://mailrith.com/guides/test-like-a-subscriber.md): Test an email like a Subscriber by opening, reading, and clicking it on desktop and mobile before you send.

- [Send Now or Schedule](https://mailrith.com/guides/send-now-or-schedule.md): Send a campaign immediately only after the email, subscriber list, send time, and approvals are final.