Choose the Right Sending Method
Use broadcasts for one-time messages, sequences for planned follow-ups, and automations for behavior-based journeys.
Overview
Not every email should use the same send type. Choose the send type based on the email's purpose before you build the message, so the remaining setup is easier.
A broadcast is one announcement to selected subscribers. A sequence is a prepared set of emails that sends over time. An automation is a set of rules that reacts when something happens, such as a form submission, tag change, or magic link click.
What to Check
- Use a Broadcast when the message should be sent once, such as a newsletter, launch note, webinar reminder, product update, or seasonal offer.
- Use a Sequence when each subscriber should receive a planned set of emails, such as a welcome series, onboarding flow, course, or follow-up drip.
- Use an Automation when the next step depends on subscriber behavior, such as joining a segment, clicking a magic link, or receiving a tag.
- Use an Email Template when you want to reuse the same layout or brand style across many sends.