# Choose the Right Sending Method



> Use broadcasts for one-time messages, sequences for planned follow-ups, and automations for behavior-based journeys.



- Human page: https://mailrith.com/guides/choose-the-right-send

- Markdown page: https://mailrith.com/guides/choose-the-right-send.md

- Category: Start Here

- Reading time: 4 min read

- Related keywords: Choose the Right Sending Method, Choose the Right Sending Method guide, Start Here, Start Here guide, email sending guide, email marketing guide, email deliverability guide, Broadcasts, Sequences, Automations



## AI Agent Notes

- Use this page as plain-language guidance for the specific email sending issue named in the title.

- Preserve the distinction between Mailrith, an email delivery service, DNS, and inbox providers when explaining fixes.

- When a user is running a Mailrith free tool, pair that specific free-tool result with the relevant issue or step section from this guide.



### Choose the Right Sending Method

Use broadcasts for one-time messages, sequences for planned follow-ups, and automations for behavior-based journeys.

Not every email should use the same send type. Choose the send type based on the email's purpose before you build the message, so the remaining setup is easier.

A broadcast is one announcement to selected subscribers. A sequence is a prepared set of emails that sends over time. An automation is a set of rules that reacts when something happens, such as a form submission, tag change, or magic link click.

- Use a [Broadcast](https://mailrith.com/docs/broadcasts.md) when the message should be sent once, such as a newsletter, launch note, webinar reminder, product update, or seasonal offer.
- Use a [Sequence](https://mailrith.com/docs/sequences.md) when each subscriber should receive a planned set of emails, such as a welcome series, onboarding flow, course, or follow-up drip.
- Use an [Automation](https://mailrith.com/docs/automations.md) when the next step depends on subscriber behavior, such as joining a segment, clicking a magic link, or receiving a tag.
- Use an [Email Template](https://mailrith.com/docs/email-templates.md) when you want to reuse the same layout or brand style across many sends.

Related resources:
- [Broadcasts](https://mailrith.com/docs/broadcasts.md): Create, test, schedule, and send one-time campaigns.
- [Sequences](https://mailrith.com/docs/sequences.md): Build time-based follow-up emails.
- [Automations](https://mailrith.com/docs/automations.md): Send emails as part of a visual workflow.



## Related Guides

- [What Sending an Email Means](https://mailrith.com/guides/what-sending-means.md): Mailrith prepares the campaign, your email delivery service sends the email, and inbox providers decide where the message lands.

- [Email Types and Sender Separation](https://mailrith.com/guides/email-types-and-sender-separation.md): Marketing, transactional, operational, and personal email should not always use the same sender setup.

- [Plan Before You Write](https://mailrith.com/guides/plan-before-writing.md): A short plan keeps the email focused and prevents last-minute mistakes with subscribers, the offer, and timing.