Message
Write a clear subject, useful body, strong call-to-action, and mobile-friendly email design.
Write the Subject and Preview Text
The subject gets attention. The preview text gives subscribers another reason to open the email.
Write the Email Body
A good email has one main point, enough context, and one clear next step.
Design for Phones First
Most subscribers scan emails quickly, so the email must be easy to read on a small screen.
Use Personalization Carefully
Personalization works well when subscriber data is reliable. It feels awkward when subscriber data is missing or wrong.