Learn and Fix
Review send results, handle bounces and complaints, fix common delivery issues, and improve the next email.
Read the Results
After a campaign sends, review delivery, opens, clicks, unsubscribes, bounces, and complaints together.
Handle Bounces, Complaints, and Unsubscribes
Delivery events help protect future sends by keeping risky addresses out of normal campaigns.
SMTP Errors, Deferrals, and Throttling
SMTP errors and email delivery service responses show whether a delivery problem is temporary, permanent, or caused by rate limits.
Troubleshooting Common Sending Problems
You can narrow down most sending issues by checking setup, subscribers, content, email delivery service, and subscriber status.
Improve the Next Email
Use each email send to learn one useful lesson and make the next campaign clearer.