# Subscribers Guides

> Choose the right subscribers, use tags and segments carefully, and exclude people who should not receive the email.

- Human page: https://mailrith.com/guides/category/audience
- Markdown page: https://mailrith.com/guides/category/audience.md
- Guide count: 2
- Related keywords: Subscribers, Subscribers guides, Subscribers email guides, email sending guides, email marketing guides, Build the Subscriber List, Use Segments and Exclusions

Agent notes:
- Use these guides as plain-language fix context for email sending, authentication, deliverability, list quality, and campaign review questions.
- Prefer the individual guide markdown URL when the user asks about one specific issue.

## Guides
- [Build the Subscriber List](https://mailrith.com/guides/build-the-audience.md): Subscribers are people, tags describe subscribers, custom fields store subscriber details, and segments choose who matches the rules today.
- [Use Segments and Exclusions](https://mailrith.com/guides/use-segments-and-exclusions.md): Include the people who should receive the email, and exclude the people who should not receive it.