Tags
Tags are the simplest way to save an important label about a subscriber and use the label later.
- Apply tags from imports, forms, Magic Links, and automations.
- Use tags to choose who receives broadcasts, sequence emails, and segments.
- Keep source, interest, and stage labels easy to scan.
Practical Use
What This Feature Helps You Do
See the everyday task this feature supports and the small decisions it helps you avoid handling by hand.
Fast Organization
Tags work well for clear labels such as customer, trial, webinar, VIP, cold lead, or product interest.
Choosing Who Gets An Email
Send broadcasts and sequence emails to subscribers who have the right tags.
Signals For Follow-Up
A tag can start or change follow-up when something important happens.
When To Use This Feature
- You need a simple label that is either true or false for a subscriber.
- You want to track source, interest, stage, or behavior.
- You need an easy rule for broadcasts, sequences, segments, or automations.
When This May Not Be The First Thing To Set Up
- The subscriber detail can have many possible answers, such as country, plan, birthday, or company size.
- You need dates, numbers, or text values that should be stored as custom fields.
- You are using tags instead of a clear subscriber status or consent record.
Setup Steps
Simple Setup Steps
Follow these steps before you add more complex setup or automation.
- 1
Name tags so you and your teammates will understand them later.
- 2
Create source and interest tags before you publish forms or landing pages.
- 3
Apply tags during import when the CSV already identifies the subscriber source.
- 4
Use tags in segments and broadcasts only while the tags still have a clear meaning.
- 5
Review stale tags from time to time, then remove tags that no longer help you make decisions.
Avoidable Problems
Common Mistakes To Avoid
Watch for these mistakes because they can make basic email setup and sending harder to troubleshoot.
Creating Duplicate Tags
Newsletter, newsletter-signup, and signed-up-newsletter can quickly become three tags for the same idea.
Using Tags For Everything
Tags are useful for labels. Custom fields are better for values such as plan name, renewal date, or location.
Never Removing Old Tags
Old email tags can make sending decisions confusing when nobody knows what the tags mean anymore.
Works With Other Features
How This Connects With The Rest Of Mailrith
Email work often uses several Mailrith screens. Use this section to see where Tags connects to related Mailrith features.
- Forms and landing pages can add tags at signup.
- Magic Links can add or remove tags after a click.
- Segments can combine tags with other rules.
- Automations can react when tags change.
Keep Exploring
Continue from this feature overview to setup instructions, related features, and nearby workflows.
Setup Details
Tags Setup
Create, import, manage, and use tags across Mailrith subscriber work.
Related Feature
Custom Fields
Store structured subscriber details such as company, plan, date, location, score, or any other detail you want to reuse.
Related Feature
Segments
Build saved subscriber groups that update automatically based on status, tags, custom fields, forms, sequences, and activity.
Related Feature
Magic Links
Turn one email click into a subscriber action, such as adding tags, removing tags, or adding the subscriber to a sequence.
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