# Tags

> Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.

- Human page: https://mailrith.com/features/tags
- Markdown page: https://mailrith.com/features/tags.md
- Feature category: Send More Relevant Emails
- Primary keyword: subscriber tags
- Related keywords: email subscriber tags, tag subscribers, email marketing tags, newsletter subscriber tagging
- Last reviewed: 2026-07-12

## Direct Answer
Tags are the simplest way to save an important label about a subscriber and use the label later.

- Apply tags from imports, forms, Magic Links, and automations.
- Use tags to choose who receives broadcasts, sequence emails, and segments.
- Keep source, interest, and stage labels easy to scan.

## What This Feature Helps You Do
- **Fast Organization:** Tags work well for clear labels such as customer, trial, webinar, VIP, cold lead, or product interest.
- **Choosing Who Gets An Email:** Send broadcasts and sequence emails to subscribers who have the right tags.
- **Signals For Follow-Up:** A tag can start or change follow-up when something important happens.

## When To Use This Feature
- You need a simple label that is either true or false for a subscriber.
- You want to track source, interest, stage, or behavior.
- You need an easy rule for broadcasts, sequences, segments, or automations.

## When This May Not Be The First Thing To Set Up
- The subscriber detail can have many possible answers, such as country, plan, birthday, or company size.
- You need dates, numbers, or text values that should be stored as custom fields.
- You are using tags instead of a clear subscriber status or consent record.

## A Simple Setup Path
1. Name tags so you and your teammates will understand them later.
2. Create source and interest tags before you publish forms or landing pages.
3. Apply tags during import when the CSV already identifies the subscriber source.
4. Use tags in segments and broadcasts only while the tags still have a clear meaning.
5. Review stale tags from time to time, then remove tags that no longer help you make decisions.

## Common Mistakes To Avoid
- **Creating Duplicate Tags:** Newsletter, newsletter-signup, and signed-up-newsletter can quickly become three tags for the same idea.
- **Using Tags For Everything:** Tags are useful for labels. Custom fields are better for values such as plan name, renewal date, or location.
- **Never Removing Old Tags:** Old email tags can make sending decisions confusing when nobody knows what the tags mean anymore.

## How This Connects With The Rest Of Mailrith
- Forms and landing pages can add tags at signup.
- Magic Links can add or remove tags after a click.
- Segments can combine tags with other rules.
- Automations can react when tags change.

## Keep Exploring
- [Tags Guide](https://mailrith.com/docs/tags.md): Create, import, manage, and use tags across Mailrith subscriber work.
- [Custom Fields](https://mailrith.com/features/custom-fields.md): Mailrith Custom Fields store subscriber details for personalization, segments, forms, imports, and automation rules.
- [Segments](https://mailrith.com/features/segments.md): Mailrith Segments creates reusable subscriber groups from tags, custom fields, status, forms, sequences, and activity rules.
- [Magic Links](https://mailrith.com/features/magic-links.md): Mailrith Magic Links turn a subscriber click into actions such as tagging, sequence enrollment, and simple preference updates.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Use Mailrith with Amazon SES for email marketing campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.