# Tags

> Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.

- Human page: https://mailrith.com/features/tags
- Markdown page: https://mailrith.com/features/tags.md
- Feature category: Send More Relevant Emails
- Primary keyword: subscriber tags
- Related keywords: email subscriber tags, tag subscribers, email marketing tags, newsletter subscriber tagging
- Last reviewed: 2026-05-25

## Direct Answer
Tags are the simplest way to remember something important about a subscriber and use it later.

- Apply tags from imports, forms, Magic Links, and automations.
- Use tags to choose who gets broadcasts, sequence emails, and segments.
- Keep source, interest, and stage labels easy to scan.

## What This Feature Helps You Do
- **Fast Organization:** Tags work well for clear labels such as customer, trial, webinar, VIP, cold lead, or product interest.
- **Choosing Who Gets An Email:** Send broadcasts and sequence emails to subscribers with the right tags.
- **Signals For Follow-Up:** A tag can start or change follow-up when something important happens.

## When To Use This Feature
- You need a simple label that is true or false for a subscriber.
- You want to track source, interest, stage, or behavior.
- You need an easy rule for broadcasts, sequences, segments, or automations.

## When This May Not Be The First Thing To Set Up
- The value can have many possible answers, such as country, plan, birthday, or company size.
- You need dates, numbers, or text values that should be stored as custom fields.
- You are using tags to replace a clear subscriber status or consent record.

## A Simple Setup Path
1. Name tags in a way your future self will understand.
2. Create source and interest tags before publishing forms or landing pages.
3. Apply tags during import when the CSV already explains the source.
4. Use tags in segments and broadcasts only when they are still meaningful.
5. Review stale tags from time to time and clean up what no longer helps.

## Common Mistakes To Avoid
- **Creating Duplicate Tags:** Newsletter, newsletter-signup, and signed-up-newsletter can quickly become the same idea in three places.
- **Using Tags For Everything:** Tags are great for labels. Custom fields are better for values like plan name, renewal date, or location.
- **Never Removing Old Tags:** Old email tags can make sending decisions confusing if nobody knows what they mean anymore.

## How This Connects With The Rest Of Mailrith
- Forms and landing pages can add tags at signup.
- Magic Links can add or remove tags after a click.
- Segments can combine tags with other rules.
- Automations can react when tags change.

## Keep Exploring
- [Tags Guide](https://mailrith.com/docs/tags.md): Create, import, manage, and use tags across Mailrith subscriber work.
- [Custom Fields](https://mailrith.com/features/custom-fields.md): Mailrith Custom Fields store subscriber details for personalization, segments, forms, imports, and automation rules.
- [Segments](https://mailrith.com/features/segments.md): Mailrith Segments create reusable subscriber groups from tags, custom fields, status, forms, sequences, and activity rules.
- [Magic Links](https://mailrith.com/features/magic-links.md): Mailrith Magic Links turn a subscriber click into actions like tagging, sequence enrollment, and simple preference changes.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Amazon SES email marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.