# Sequences

> Mailrith Sequences send a planned set of emails to subscribers over time for welcome emails, onboarding, and educational follow-up.

- Human page: https://mailrith.com/features/sequences
- Markdown page: https://mailrith.com/features/sequences.md
- Feature category: Follow Up Without Doing It By Hand
- Primary keyword: email sequences
- Related keywords: automated email sequence, welcome email sequence, email nurture sequence, subscriber onboarding emails
- Last reviewed: 2026-05-25

## Direct Answer
Sequences are for messages that should unfold over days or weeks after a subscriber joins, clicks, or reaches a milestone.

- Build a set of emails once and let subscribers move through it over time.
- Use filters so each email reaches the right subscribers.
- Review opens, clicks, and progress for the whole sequence.

## What This Feature Helps You Do
- **Welcome And Onboarding:** New subscribers can receive helpful emails in a natural order instead of one long first message.
- **Education Over Time:** Lessons, product tips, and nurture content can arrive when subscribers are ready for the next step.
- **Reusable Follow-Up:** A good sequence can keep working for every new subscriber after you publish it.

## When To Use This Feature
- Subscribers should receive a planned set of emails over time.
- The order of emails matters.
- You want a reusable follow-up path for new subscribers, customers, or leads.

## When This May Not Be The First Thing To Set Up
- You only have one timely announcement to send.
- The content changes too often to reuse.
- You do not yet know what the subscriber should learn or do after each email.

## A Simple Setup Path
1. Write the outcome the sequence should create.
2. Plan the emails and delays before opening the editor.
3. Connect the email sending service that should send the sequence emails.
4. Add filters if some emails should only go to certain subscribers.
5. Test the sequence and review the enrollment rules before publishing.

## Common Mistakes To Avoid
- **Writing Too Many Emails First:** A short useful sequence is better than a long one that repeats itself or loses the reader.
- **Ignoring Timing:** A good message can feel annoying if it arrives too soon or too often.
- **Not Mixing With Broadcasts Carefully:** A subscriber in a sequence may still receive broadcasts, so think about message overlap.

## How This Connects With The Rest Of Mailrith
- Automations can enroll subscribers into sequences.
- Magic Links can add someone to a sequence after a click.
- Segments and tags can filter who receives each email.
- AI Writing can help draft the first version of the sequence.

## Keep Exploring
- [Sequences Guide](https://mailrith.com/docs/sequences.md): Create emails that go out over time, choose sending rules, test drafts, publish, and review results.
- [Automations](https://mailrith.com/features/automations.md): Mailrith Automations help you build subscriber follow-up with triggers, waits, rules, emails, tags, and sequences.
- [Magic Links](https://mailrith.com/features/magic-links.md): Mailrith Magic Links turn a subscriber click into actions like tagging, sequence enrollment, and simple preference changes.
- [AI Writing](https://mailrith.com/features/ai-writing.md): Mailrith AI Writing helps draft broadcasts, sequence emails, sequence plans, and automation ideas with review before anything goes live.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Amazon SES email marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.