Sequences
Use Sequences for messages that should send over days or weeks after a subscriber joins, clicks, or reaches a milestone.
- Build a set of emails once and let subscribers move through it over time.
- Use filters so each email reaches the right subscribers.
- Review opens, clicks, and progress for the whole sequence.
Practical Use
What This Feature Helps You Do
See the everyday task this feature supports and the small decisions it helps you avoid handling by hand.
Welcome And Onboarding
New subscribers can receive helpful emails in order, instead of one long first message.
Education Over Time
Lessons, product tips, and nurture content can arrive when subscribers are ready for the next step.
Reusable Follow-Up
After you publish a sequence, each new eligible subscriber can move through the same email path.
When To Use This Feature
- Subscribers should receive a planned set of emails over time.
- The order of the emails matters.
- You want a reusable follow-up path for new subscribers, customers, or leads.
When This May Not Be The First Thing To Set Up
- You only have one timely announcement to send.
- The content changes too often to reuse.
- You do not yet know what the subscriber should learn or do after each email.
Setup Steps
Simple Setup Steps
Follow these steps before you add more complex setup or automation.
- 1
Write the outcome the sequence should create.
- 2
Plan the emails and delays before you open the editor.
- 3
Connect the email delivery service that should send the sequence emails.
- 4
Add filters if some emails should only go to certain subscribers.
- 5
Test the sequence and review the enrollment rules before publishing.
Avoidable Problems
Common Mistakes To Avoid
Watch for these mistakes because they can make basic email setup and sending harder to troubleshoot.
Writing Too Many Emails First
A short, useful sequence is better than a long sequence that repeats itself or loses the reader.
Ignoring Timing
A good message can feel annoying if it arrives too soon or too often.
Not Mixing With Broadcasts Carefully
A subscriber in a sequence may still receive broadcasts, so check for message overlap.
Works With Other Features
How This Connects With The Rest Of Mailrith
Email work often uses several Mailrith screens. Use this section to see where Sequences connects to related Mailrith features.
- Automations can enroll subscribers into sequences.
- Magic Links can add a subscriber to a sequence after a click.
- Segments and tags can filter who receives each email.
- AI Writing can help draft the first version of the sequence.
Keep Exploring
Continue from this feature overview to setup instructions, related features, and nearby workflows.
Setup Details
Sequences Setup
Create emails that send over time, choose sending rules, test drafts, publish, and review results.
Related Feature
Automations
Build follow-up that runs when subscribers join, click, wait, or match a rule.
Related Feature
Magic Links
Turn one email click into a subscriber action, such as adding tags, removing tags, or adding the subscriber to a sequence.
Related Feature
AI Writing
Use AI to draft broadcasts, sequence emails, sequence ideas, and automation drafts. Review and approve every draft before using it.
Email Delivery Services
Related Email Delivery Services
Compare these services when you are deciding which one should send your emails.
Amazon SES And Mailrith
Amazon SES Email Marketing
Use Mailrith to manage subscribers, forms, broadcasts, sequences, automations, and reports while Amazon SES handles email delivery.
Postmark And Mailrith
Postmark Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while Postmark handles email delivery.
SendGrid And Mailrith
SendGrid Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while SendGrid handles email delivery.