Magic Links
Use Magic Links when a click should do more than open a page. Subscribers can show interest or update preferences with one tap.
- Add or remove tags after a subscriber clicks.
- Add subscribers to a sequence or remove them from one.
- Use clicks as clear preference and interest signals.
Practical Use
What This Feature Helps You Do
See the everyday task this feature supports and the small decisions it helps you avoid handling by hand.
Simple Preferences
Let subscribers choose one option to show what they want, without asking them to complete a long form.
Interest Tagging
A click can add an interest tag, which helps you choose more relevant emails later.
Sequence Movement
Move subscribers into or out of follow-up sequences based on the link they click.
When To Use This Feature
- You want a click to update a subscriber record inside Mailrith.
- You need a simple way to learn a subscriber's interest or preference.
- You can clearly explain what the click will do before the subscriber clicks.
When This May Not Be The First Thing To Set Up
- The link only needs to open a normal webpage.
- The action is sensitive and should require a fuller confirmation step.
- You cannot clearly describe what will happen after the subscriber clicks.
Setup Steps
Simple Setup Steps
Follow these steps before you add more complex setup or automation.
- 1
Decide which subscriber action the click should trigger.
- 2
Create or choose the tags and sequences the Magic Link will use.
- 3
Create the Magic Link and give it a clear name.
- 4
Add the link to a broadcast or sequence email, and use plain wording that explains the click action.
- 5
Test the link with a test subscriber before you send the email to the list.
Avoidable Problems
Common Mistakes To Avoid
Watch for these mistakes because they can make basic email setup and sending harder to troubleshoot.
Using Unclear Link Text
Subscribers should know what a click will do. Avoid vague link text when the click changes their status or preferences.
Stacking Too Many Actions
One link can trigger several actions, but too many hidden actions make future debugging harder.
Forgetting To Test As A Subscriber
Test a Magic Link from an actual email, not only from a copied link on the setup screen.
Works With Other Features
How This Connects With The Rest Of Mailrith
Email work often uses several Mailrith screens. Use this section to see where Magic Links connects to related Mailrith features.
- Tags often store the interest signal created by the click.
- Sequences can start or stop from a Magic Link.
- Automations can respond to subscriber changes caused by clicks.
- Broadcasts are a common place to use Magic Links.
Keep Exploring
Continue from this feature overview to setup instructions, related features, and nearby workflows.
Setup Details
Magic Links Setup
Create Magic Links, choose click actions, and add the links to emails.
Related Feature
Tags
Label subscribers by interest, source, stage, product, behavior, or another simple yes-or-no marker.
Related Feature
Sequences
Send a planned set of emails over time for welcome emails, onboarding, education, product tours, and follow-up.
Related Feature
Automations
Build follow-up that runs when subscribers join, click, wait, or match a rule.
Related Feature
Broadcasts
Send one-time newsletters, product updates, launch emails, announcements, and promotions to the subscribers you select.
Email Delivery Services
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