# Magic Links

> Mailrith Magic Links turn a subscriber click into actions such as tagging, sequence enrollment, and simple preference updates.

- Human page: https://mailrith.com/features/magic-links
- Markdown page: https://mailrith.com/features/magic-links.md
- Feature category: Follow Up Without Doing It By Hand
- Primary keyword: magic links email marketing
- Related keywords: email click automation, tag subscribers by email click, one click email preferences, magic links for email campaigns
- Last reviewed: 2026-07-12

## Direct Answer
Use Magic Links when a click should do more than open a page. Subscribers can show interest or update preferences with one tap.

- Add or remove tags after a subscriber clicks.
- Add subscribers to a sequence or remove them from one.
- Use clicks as clear preference and interest signals.

## What This Feature Helps You Do
- **Simple Preferences:** Let subscribers choose one option to show what they want, without asking them to complete a long form.
- **Interest Tagging:** A click can add an interest tag, which helps you choose more relevant emails later.
- **Sequence Movement:** Move subscribers into or out of follow-up sequences based on the link they click.

## When To Use This Feature
- You want a click to update a subscriber record inside Mailrith.
- You need a simple way to learn a subscriber's interest or preference.
- You can clearly explain what the click will do before the subscriber clicks.

## When This May Not Be The First Thing To Set Up
- The link only needs to open a normal webpage.
- The action is sensitive and should require a fuller confirmation step.
- You cannot clearly describe what will happen after the subscriber clicks.

## A Simple Setup Path
1. Decide which subscriber action the click should trigger.
2. Create or choose the tags and sequences the Magic Link will use.
3. Create the Magic Link and give it a clear name.
4. Add the link to a broadcast or sequence email, and use plain wording that explains the click action.
5. Test the link with a test subscriber before you send the email to the list.

## Common Mistakes To Avoid
- **Using Unclear Link Text:** Subscribers should know what a click will do. Avoid vague link text when the click changes their status or preferences.
- **Stacking Too Many Actions:** One link can trigger several actions, but too many hidden actions make future debugging harder.
- **Forgetting To Test As A Subscriber:** Test a Magic Link from an actual email, not only from a copied link on the setup screen.

## How This Connects With The Rest Of Mailrith
- Tags often store the interest signal created by the click.
- Sequences can start or stop from a Magic Link.
- Automations can respond to subscriber changes caused by clicks.
- Broadcasts are a common place to use Magic Links.

## Keep Exploring
- [Magic Links Guide](https://mailrith.com/docs/magic-links.md): Create Magic Links, choose click actions, and add the links to emails.
- [Tags](https://mailrith.com/features/tags.md): Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.
- [Sequences](https://mailrith.com/features/sequences.md): Mailrith Sequences send planned emails to subscribers over time for welcome emails, onboarding, and educational follow-up.
- [Automations](https://mailrith.com/features/automations.md): Mailrith Automations help you build subscriber follow-up with triggers, waits, rules, emails, tags, and sequences.
- [Broadcasts](https://mailrith.com/features/broadcasts.md): Mailrith Broadcasts help you write, select subscribers, test, schedule, send, and review one-time emails.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Use Mailrith with Amazon SES for email marketing campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.