# Magic Links

> Mailrith Magic Links turn a subscriber click into actions like tagging, sequence enrollment, and simple preference changes.

- Human page: https://mailrith.com/features/magic-links
- Markdown page: https://mailrith.com/features/magic-links.md
- Feature category: Follow Up Without Doing It By Hand
- Primary keyword: magic links email marketing
- Related keywords: email click automation, tag subscribers by email click, one click email preferences, magic links for email campaigns
- Last reviewed: 2026-05-25

## Direct Answer
Magic Links are useful when a click should do more than open a page. They let subscribers show interest with one tap.

- Add or remove tags when someone clicks.
- Add subscribers to a sequence or remove them from one.
- Use clicks as clean preference and interest signals.

## What This Feature Helps You Do
- **Simple Preferences:** Let subscribers click one option to say what they want, without sending them through a long form.
- **Interest Tagging:** A click can add an interest tag that helps you send better emails later.
- **Sequence Movement:** Move subscribers into or out of follow-up sequences based on what they click.

## When To Use This Feature
- You want a click to update a subscriber inside Mailrith.
- You need a simple way to learn interest or preference.
- You are comfortable explaining clearly what the click will do.

## When This May Not Be The First Thing To Set Up
- The link only needs to open a normal webpage.
- The action is sensitive and should require a fuller confirmation step.
- You cannot clearly describe what happens after the subscriber clicks.

## A Simple Setup Path
1. Decide the subscriber action the click should trigger.
2. Create or choose the tags and sequences involved.
3. Create the Magic Link and add a clear name.
4. Place the link inside a broadcast or sequence email with plain wording.
5. Test the link with a test subscriber before sending to the list.

## Common Mistakes To Avoid
- **Using Unclear Link Text:** Subscribers should know what clicking means. Avoid vague text when the click changes their status or preferences.
- **Stacking Too Many Actions:** One link can do several things, but too many hidden actions make future debugging harder.
- **Forgetting To Test As A Subscriber:** A Magic Link should be tested from an actual email, not only copied from the setup screen.

## How This Connects With The Rest Of Mailrith
- Tags often store the interest created by the click.
- Sequences can start or stop from a Magic Link.
- Automations can react to subscriber changes caused by clicks.
- Broadcasts are a common place to use Magic Links.

## Keep Exploring
- [Magic Links Guide](https://mailrith.com/docs/magic-links.md): Create Magic Links, choose click actions, and use them inside emails.
- [Tags](https://mailrith.com/features/tags.md): Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.
- [Sequences](https://mailrith.com/features/sequences.md): Mailrith Sequences send a planned set of emails to subscribers over time for welcome emails, onboarding, and educational follow-up.
- [Automations](https://mailrith.com/features/automations.md): Mailrith Automations help you build subscriber follow-up with triggers, waits, rules, emails, tags, and sequences.
- [Broadcasts](https://mailrith.com/features/broadcasts.md): Mailrith Broadcasts help you write, choose subscribers, test, schedule, send, and review emails you send once.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Amazon SES email marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.