Broadcasts
Use Broadcasts for timely messages that should be sent once to a selected group of subscribers.
- Write newsletters, launch emails, product updates, and announcements.
- Select subscribers with tags, segments, and status filters.
- Test, schedule, send, and review delivery and engagement after sending.
Practical Use
What This Feature Helps You Do
See the everyday task this feature supports and the small decisions it helps you avoid handling by hand.
Timely Communication
Use broadcasts for messages that matter now, such as launches, newsletters, product news, offers, or announcements.
Sending To The Right People
Send to all active subscribers, or narrow the send with tags and segments.
Review After Sending
After sending, review delivery, opens, clicks, unsubscribes, and other engagement signals before you write the next email.
When To Use This Feature
- The email should be sent once, not as part of an automatic follow-up.
- You know which subscribers should receive the message.
- You need to test, schedule, or send an email from one place.
When This May Not Be The First Thing To Set Up
- The message should be sent automatically to each new subscriber over time.
- Subscribers need different follow-up emails based on what they do next.
- Your delivery connection and sender domain have not been tested yet.
Setup Steps
Simple Setup Steps
Follow these steps before you add more complex setup or automation.
- 1
Choose the email goal and subscriber group before you start writing.
- 2
Select the delivery connection that should send the email.
- 3
Write the subject, preview text, body, and call to action.
- 4
Send a test email, then check that links, merge fields, and the mobile layout work as expected.
- 5
Schedule or send the email, then review delivery and engagement before the next broadcast.
Avoidable Problems
Common Mistakes To Avoid
Watch for these mistakes because they can make basic email setup and sending harder to troubleshoot.
Sending To The Wrong Subscribers
Check tags, segments, and exclusions before sending. After a message is sent, you cannot easily undo it.
Skipping The Test Email
A test email can catch broken links, rough formatting, missing personalization, and sender issues before subscribers receive the message.
Only Looking At Opens
Opens can be noisy. Clicks, unsubscribes, replies, complaints, sales, and signups give a fuller picture of performance.
Works With Other Features
How This Connects With The Rest Of Mailrith
Email work often uses several Mailrith screens. Use this section to see where Broadcasts connects to related Mailrith features.
- Segments and tags decide who receives the broadcast.
- Custom fields can personalize the email.
- Delivery connections send the email.
- AI Writing can help with the first draft.
Keep Exploring
Continue from this feature overview to setup instructions, related features, and nearby workflows.
Setup Details
Broadcasts Setup
Write, select subscribers, test, schedule, send, and review one-time emails.
Related Feature
Email Delivery Connections
Connect Amazon SES, Postmark, SendGrid, Mailgun, Resend, Brevo, or Custom SMTP so Mailrith can send through your chosen service.
Related Feature
Segments
Build saved subscriber groups that update automatically based on status, tags, custom fields, forms, sequences, and activity.
Related Feature
Tags
Label subscribers by interest, source, stage, product, behavior, or another simple yes-or-no marker.
Related Feature
AI Writing
Use AI to draft broadcasts, sequence emails, sequence ideas, and automation drafts. Review and approve every draft before using it.
Email Delivery Services
Related Email Delivery Services
Compare these services when you are deciding which one should send your emails.
Amazon SES And Mailrith
Amazon SES Email Marketing
Use Mailrith to manage subscribers, forms, broadcasts, sequences, automations, and reports while Amazon SES handles email delivery.
Postmark And Mailrith
Postmark Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while Postmark handles email delivery.
SendGrid And Mailrith
SendGrid Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while SendGrid handles email delivery.