Automations
Automations run repeated follow-up when subscribers take an important action or match a rule.
- Start follow-up from subscriber actions and rules.
- Use waits, branches, tags, emails, and sequence actions.
- Review the full flow before you let the automation run.
Practical Use
What This Feature Helps You Do
See the everyday task this feature supports and the small decisions it helps you avoid handling by hand.
Reliable Follow-Up
Welcome messages, trial education, lead nurture, and re-engagement can run without manual reminders.
Different Follow-Up For Different People
Subscribers can receive different follow-up based on tags, clicks, rules, or progress.
Less Manual Work
Automations handle repeated steps so you can focus on the message and the subscriber rules.
When To Use This Feature
- A subscriber action should trigger more than one follow-up step.
- Different subscribers need different follow-up based on tags, fields, clicks, or timing.
- You want the same process to run for each matching subscriber without rebuilding it each time.
When This May Not Be The First Thing To Set Up
- You only need to send one newsletter or announcement.
- The subscriber journey is not clear enough yet.
- You have not written the emails or chosen the tags that the automation depends on.
Setup Steps
Simple Setup Steps
Follow these steps before you add more complex setup or automation.
- 1
Write the goal of the automation in one sentence.
- 2
Choose the trigger that starts the automation.
- 3
Add waits, conditions, and actions only where they change the subscriber experience.
- 4
Test each branch with sample subscribers before publishing.
- 5
After the flow has been running, check where subscribers enter, pause, exit, and complete the automation.
Avoidable Problems
Common Mistakes To Avoid
Watch for these mistakes because they can make basic email setup and sending harder to troubleshoot.
Starting With A Complicated Flow
Start with the smallest automation that solves the problem, then add branches when real subscriber behavior shows they are needed.
Forgetting Exit Conditions
Decide when a subscriber should stop receiving follow-up, especially after buying, unsubscribing, or changing interest.
Never Reviewing Live Results
Automations need monitoring. Check where subscribers enter, pause, exit, and ignore messages.
Works With Other Features
How This Connects With The Rest Of Mailrith
Email work often uses several Mailrith screens. Use this section to see where Automations connects to related Mailrith features.
- Sequences can handle a set of emails inside or beside an automation.
- Magic Links can create click signals that automations use.
- Tags and segments help decide which path each subscriber follows.
- Delivery connections send the emails used by the automation.
Keep Exploring
Continue from this feature overview to setup instructions, related features, and nearby workflows.
Setup Details
Automations Setup
Build follow-up with triggers, waits, rules, actions, and reporting.
Related Feature
Sequences
Send a planned set of emails over time for welcome emails, onboarding, education, product tours, and follow-up.
Related Feature
Magic Links
Turn one email click into a subscriber action, such as adding tags, removing tags, or adding the subscriber to a sequence.
Related Feature
Tags
Label subscribers by interest, source, stage, product, behavior, or another simple yes-or-no marker.
Related Feature
Segments
Build saved subscriber groups that update automatically based on status, tags, custom fields, forms, sequences, and activity.
Email Delivery Services
Related Email Delivery Services
Compare these services when you are deciding which one should send your emails.
Amazon SES And Mailrith
Amazon SES Email Marketing
Use Mailrith to manage subscribers, forms, broadcasts, sequences, automations, and reports while Amazon SES handles email delivery.
Postmark And Mailrith
Postmark Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while Postmark handles email delivery.
SendGrid And Mailrith
SendGrid Email Marketing
Use Mailrith for subscribers, forms, broadcasts, sequences, automations, and reports while SendGrid handles email delivery.