# Automations

> Mailrith Automations help you build subscriber follow-up with triggers, waits, rules, emails, tags, and sequences.

- Human page: https://mailrith.com/features/automations
- Markdown page: https://mailrith.com/features/automations.md
- Feature category: Follow Up Without Doing It By Hand
- Primary keyword: email marketing automations
- Related keywords: visual email automation builder, subscriber automation workflows, email marketing workflow builder, automated email follow up
- Last reviewed: 2026-05-25

## Direct Answer
Automations help you turn repeated follow-up into something that runs when subscribers do something important.

- Start follow-up from subscriber actions and rules.
- Use waits, branches, tags, emails, and sequence actions.
- Review the full flow before letting it run.

## What This Feature Helps You Do
- **Reliable Follow-Up:** Welcome messages, trial education, lead nurture, and re-engagement can run without manual reminders.
- **Different Follow-Up For Different People:** Subscribers can receive different follow-up based on tags, clicks, rules, or progress.
- **Less Manual Work:** Automations handle repeated steps so you can focus on the message and the business rule.

## When To Use This Feature
- A subscriber action should trigger more than one follow-up step.
- Different subscribers need different follow-up based on tags, fields, clicks, or timing.
- You want a process to run repeatedly without rebuilding it for every subscriber.

## When This May Not Be The First Thing To Set Up
- You only need to send one newsletter or announcement.
- The subscriber journey is not clear enough yet.
- You have not written the emails or chosen the tags that the automation depends on.

## A Simple Setup Path
1. Write the goal of the automation in one sentence.
2. Choose what starts the automation.
3. Add waits, conditions, and actions only where they change the subscriber experience.
4. Test each branch with sample subscribers before publishing.
5. Check subscriber movement and results after the flow has been running.

## Common Mistakes To Avoid
- **Starting With A Complicated Flow:** Begin with the smallest automation that solves the problem, then add branches when real behavior proves they are needed.
- **Forgetting Exit Conditions:** Think through when someone should stop receiving follow-up, especially after buying, unsubscribing, or changing interest.
- **Never Reviewing Live Results:** Automations need monitoring. Check where subscribers enter, pause, exit, and ignore messages.

## How This Connects With The Rest Of Mailrith
- Sequences can handle a set of emails inside or beside an automation.
- Magic Links can create click signals that automations use.
- Tags and segments help decide who goes down each path.
- Delivery connections send the emails used by the automation.

## Keep Exploring
- [Automations Guide](https://mailrith.com/docs/automations.md): Build follow-up with triggers, waits, rules, actions, and reporting.
- [Sequences](https://mailrith.com/features/sequences.md): Mailrith Sequences send a planned set of emails to subscribers over time for welcome emails, onboarding, and educational follow-up.
- [Magic Links](https://mailrith.com/features/magic-links.md): Mailrith Magic Links turn a subscriber click into actions like tagging, sequence enrollment, and simple preference changes.
- [Tags](https://mailrith.com/features/tags.md): Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.
- [Segments](https://mailrith.com/features/segments.md): Mailrith Segments create reusable subscriber groups from tags, custom fields, status, forms, sequences, and activity rules.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Amazon SES email marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.