# Automations

> Mailrith Automations help you build subscriber follow-up with triggers, waits, rules, emails, tags, and sequences.

- Human page: https://mailrith.com/features/automations
- Markdown page: https://mailrith.com/features/automations.md
- Feature category: Follow Up Without Doing It By Hand
- Primary keyword: email marketing automations
- Related keywords: visual email automation builder, subscriber automation workflows, email marketing workflow builder, automated email follow up
- Last reviewed: 2026-07-12

## Direct Answer
Automations run repeated follow-up when subscribers take an important action or match a rule.

- Start follow-up from subscriber actions and rules.
- Use waits, branches, tags, emails, and sequence actions.
- Review the full flow before you let the automation run.

## What This Feature Helps You Do
- **Reliable Follow-Up:** Welcome messages, trial education, lead nurture, and re-engagement can run without manual reminders.
- **Different Follow-Up For Different People:** Subscribers can receive different follow-up based on tags, clicks, rules, or progress.
- **Less Manual Work:** Automations handle repeated steps so you can focus on the message and the subscriber rules.

## When To Use This Feature
- A subscriber action should trigger more than one follow-up step.
- Different subscribers need different follow-up based on tags, fields, clicks, or timing.
- You want the same process to run for each matching subscriber without rebuilding it each time.

## When This May Not Be The First Thing To Set Up
- You only need to send one newsletter or announcement.
- The subscriber journey is not clear enough yet.
- You have not written the emails or chosen the tags that the automation depends on.

## A Simple Setup Path
1. Write the goal of the automation in one sentence.
2. Choose the trigger that starts the automation.
3. Add waits, conditions, and actions only where they change the subscriber experience.
4. Test each branch with sample subscribers before publishing.
5. After the flow has been running, check where subscribers enter, pause, exit, and complete the automation.

## Common Mistakes To Avoid
- **Starting With A Complicated Flow:** Start with the smallest automation that solves the problem, then add branches when real subscriber behavior shows they are needed.
- **Forgetting Exit Conditions:** Decide when a subscriber should stop receiving follow-up, especially after buying, unsubscribing, or changing interest.
- **Never Reviewing Live Results:** Automations need monitoring. Check where subscribers enter, pause, exit, and ignore messages.

## How This Connects With The Rest Of Mailrith
- Sequences can handle a set of emails inside or beside an automation.
- Magic Links can create click signals that automations use.
- Tags and segments help decide which path each subscriber follows.
- Delivery connections send the emails used by the automation.

## Keep Exploring
- [Automations Guide](https://mailrith.com/docs/automations.md): Build follow-up with triggers, waits, rules, actions, and reporting.
- [Sequences](https://mailrith.com/features/sequences.md): Mailrith Sequences send planned emails to subscribers over time for welcome emails, onboarding, and educational follow-up.
- [Magic Links](https://mailrith.com/features/magic-links.md): Mailrith Magic Links turn a subscriber click into actions such as tagging, sequence enrollment, and simple preference updates.
- [Tags](https://mailrith.com/features/tags.md): Mailrith Tags help organize subscribers by source, interest, stage, behavior, and email sending rules.
- [Segments](https://mailrith.com/features/segments.md): Mailrith Segments creates reusable subscriber groups from tags, custom fields, status, forms, sequences, and activity rules.

## Related Email Sending Setup Pages
- [Amazon SES Email Marketing](https://mailrith.com/features/amazon-ses-email-marketing.md): Use Mailrith with Amazon SES for email marketing campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.
- [Postmark Email Marketing](https://mailrith.com/features/postmark-email-marketing.md): Postmark Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while Postmark handles delivery.
- [SendGrid Email Marketing](https://mailrith.com/features/sendgrid-email-marketing.md): SendGrid Email Marketing with Mailrith: run campaigns, newsletters, forms, automations, and reports while SendGrid handles delivery.