Amazon SES Email Marketing
Use Amazon SES for sending and Mailrith for the marketing work Amazon SES does not handle: subscriber capture, newsletter writing, sequences, automations, and reports.
- Avoid self-hosting a newsletter app only to use Amazon SES.
- Keep Amazon SES costs and limits visible in your AWS account.
- Use Mailrith for forms, lists, campaigns, and follow-up.
The Problem
Amazon SES Is Cheap, But It Is Not A Marketing Platform
Amazon SES can send email at a low cost, but it does not provide a complete newsletter workflow by itself. You still need a place to collect subscribers, write emails, manage unsubscribes, and follow up.
Amazon SES Does The Send
It does not give you hosted signup pages, subscriber tags, campaign drafts, or newsletter reports.
Self-Hosting Adds Chores
Tools like Sendy or listmonk can work well, but someone still has to maintain the app, server, backups, and updates.
Setup Still Matters
Before a serious campaign, you need production access, sender authentication, clean lists, and a careful sending pace.
Why Mailrith
Why Mailrith Works Well With Amazon SES
Mailrith gives Amazon SES the email marketing tools it does not provide, so you can keep its sending costs and still manage campaigns in one clear place.
Hosted Newsletter Workflow
Build forms, landing pages, broadcasts, templates, sequences, and automations without running your own app.
Fixed Mailrith Price
Mailrith pricing stays separate from Amazon SES sending costs, which makes growth easier to plan.
Delivery Control
Your Amazon SES account, sender domain, sending limits, and delivery events stay visible to you.
The Simple Cost Logic
Your Mailrith plan covers email marketing. Amazon SES charges separately for sending. This split keeps the sending bill from being hidden inside subscriber tiers.
Sending Cost
Estimated Amazon SES Sending Cost
Use this as a quick estimate of what Amazon SES may charge to send 1,000, 10,000, 50,000, and 100,000 emails in a month.
| Monthly Sends | Delivery Service Cost | How To Read It |
|---|---|---|
| 1,000 emails / month | $0.10 | Base outbound email at $0.10 per 1,000 emails, before extra AWS charges. |
| 10,000 emails / month | $1.00 | Simple base sending math at $0.10 per 1,000 emails. |
| 50,000 emails / month | $5.00 | Simple base sending math at $0.10 per 1,000 emails. |
| 100,000 emails / month | $10.00 | Simple base sending math at $0.10 per 1,000 emails. |
Source: Amazon SES Pricing . Email-delivery-service estimate only. It excludes Mailrith's subscription, taxes, annual discounts, free-trial credits, dedicated IPs, validation, data transfer, attachments, and other add-ons. Check the service's pricing page before making a final buying decision.
Example Setup
What You Can Build With Mailrith And Amazon SES
A common setup is simple: use Mailrith for subscriber and campaign work, and use Amazon SES as the email delivery service.
- 1
Connect Amazon SES as a Mailrith email delivery connection.
- 2
Create a hosted landing page or form for subscribers.
- 3
Tag subscribers by source, interest, or campaign.
- 4
Send newsletters as broadcasts or timed lessons as sequences.
- 5
Before the next send, review bounces, complaints, unsubscribes, and campaign activity.
Best Fit
- You already have Amazon SES, or you are willing to set it up for lower sending costs and more control.
- You want a hosted email marketing platform instead of maintaining your own server, app updates, and related systems.
- You need forms, landing pages, broadcasts, sequences, automations, and reports connected to your Amazon SES account.
When Another Tool May Fit Better
- You want a tool that hides all sender setup and includes email marketing and sending in one bill.
- You are not ready to verify domains, add DNS records, request production access, or monitor Amazon SES limits.
- You need a managed deliverability team to make sender setup and sending decisions for you.
Before You Start
What To Check Before Using Amazon SES
Use this checklist before you start to confirm that your list, sender setup, team responsibilities, and first campaign are ready.
Production Access
Amazon SES starts with strict sending controls. Confirm that your account can send outside the sandbox before you plan a real launch.
Sender Authentication
Set up SPF, DKIM, and DMARC for the sending domain before you import a large subscriber list.
Bounce And Complaint Handling
Decide how bounces and complaints will return to the marketing tool so invalid or risky addresses stop receiving email.
Warm Sending Plan
Start with your cleanest and most engaged subscribers. Amazon SES can lower sending costs, but it still requires careful sending.
Tradeoffs
Compare What Changes With Each Setup
No email tool is right for every team. Review the main tradeoffs before you test a tool.
Questions To Consider
What To Be Honest About
Review these points before you start building, so you know which limits and setup choices matter.
Amazon SES Is Not Zero Setup
You still need AWS, verified sending domains, DNS records, and production access.
Deliverability Is Shared Work
Mailrith provides the workflow, but sender reputation still depends on your Amazon SES setup, list quality, and emails.
Quick Facts
What To Know Before You Start
Use these practical points when you compare tools or share the decision with someone else.
- Mailrith is not Amazon SES and does not replace Amazon SES sending limits.
- Mailrith can use Amazon SES as the connected email delivery service for marketing email.
- Amazon SES setup, account status, limits, and sending costs remain in your AWS account.
- Mailrith adds subscriber management, forms, landing pages, broadcasts, sequences, automations, and reporting around the email delivery service.
- Deliverability still depends on authentication, list quality, email content, sending pace, and recipient behavior.
Related Resources
Use these pages to move from the decision to setup, sending, and list maintenance.
Set Up Amazon SES
Follow the Mailrith setup steps for Amazon SES.
Email Delivery Connections
Create, test, assign, and monitor email delivery service connections.
Custom SMTP And Email Delivery Services
Understand the difference between Mailrith and the email delivery service.
Email Domain Health Checker
Check public domain signals before you start sending.
Questions People Usually Ask
Do I Need An AWS Account?
Yes. To send through Amazon SES, you need your own AWS account with Amazon SES set up for the sender domain.
Does Mailrith Include Amazon SES Charges?
No. Your Mailrith plan and Amazon SES sending costs are separate. Many teams choose this setup because both costs stay clear.
Is This Easier Than Self-Hosting Sendy Or Listmonk?
For most non-technical teams, yes. You still set up Amazon SES, but you do not maintain the marketing app, server patches, backups, or app updates yourself.