# Amazon SES Email Marketing

> Use Mailrith with Amazon SES for email marketing campaigns, newsletters, forms, automations, and reports while Amazon SES handles delivery.

- Human page: https://mailrith.com/features/amazon-ses-email-marketing
- Markdown page: https://mailrith.com/features/amazon-ses-email-marketing.md
- Page family: Features
- Category: Delivery Control
- Primary keyword: Amazon SES email marketing
- Related keywords: email marketing with Amazon SES, Amazon SES newsletter platform, Amazon SES marketing automation, hosted Sendy alternative
- Last reviewed: 2026-07-13

## Direct Answer
Use Amazon SES for sending and Mailrith for the marketing work Amazon SES does not handle: subscriber capture, newsletter writing, sequences, automations, and reports.

- Avoid self-hosting a newsletter app only to use Amazon SES.
- Keep Amazon SES costs and limits visible in your AWS account.
- Use Mailrith for forms, lists, campaigns, and follow-up.

## Amazon SES Is Cheap, But It Is Not A Marketing Platform
Amazon SES can send email at a low cost, but it does not provide a complete newsletter workflow by itself. You still need a place to collect subscribers, write emails, manage unsubscribes, and follow up.

- **Amazon SES Does The Send:** It does not give you hosted signup pages, subscriber tags, campaign drafts, or newsletter reports.
- **Self-Hosting Adds Chores:** Tools like Sendy or listmonk can work well, but someone still has to maintain the app, server, backups, and updates.
- **Setup Still Matters:** Before a serious campaign, you need production access, sender authentication, clean lists, and a careful sending pace.

## Why Mailrith Works Well With Amazon SES
Mailrith gives Amazon SES the email marketing tools it does not provide, so you can keep its sending costs and still manage campaigns in one clear place.

- **Hosted Newsletter Workflow:** Build forms, landing pages, broadcasts, templates, sequences, and automations without running your own app.
- **Fixed Mailrith Price:** Mailrith pricing stays separate from Amazon SES sending costs, which makes growth easier to plan.
- **Delivery Control:** Your Amazon SES account, sender domain, sending limits, and delivery events stay visible to you.

## What You Can Build With Mailrith And Amazon SES
A common setup is simple: use Mailrith for subscriber and campaign work, and use Amazon SES as the email delivery service.

1. Connect Amazon SES as a Mailrith email delivery connection.
2. Create a hosted landing page or form for subscribers.
3. Tag subscribers by source, interest, or campaign.
4. Send newsletters as broadcasts or timed lessons as sequences.
5. Before the next send, review bounces, complaints, unsubscribes, and campaign activity.

## The Simple Cost Logic
Your Mailrith plan covers email marketing. Amazon SES charges separately for sending. This split keeps the sending bill from being hidden inside subscriber tiers.

## Estimated Amazon SES Sending Cost
Use this as a quick estimate of what Amazon SES may charge to send 1,000, 10,000, 50,000, and 100,000 emails in a month.

| Monthly Sends | Delivery Service Cost | How To Read It |
| --- | --- | --- |
| 1,000 emails / month | $0.10 | Base outbound email at $0.10 per 1,000 emails, before extra AWS charges. |
| 10,000 emails / month | $1.00 | Simple base sending math at $0.10 per 1,000 emails. |
| 50,000 emails / month | $5.00 | Simple base sending math at $0.10 per 1,000 emails. |
| 100,000 emails / month | $10.00 | Simple base sending math at $0.10 per 1,000 emails. |

Source: [Amazon SES Pricing](https://aws.amazon.com/ses/pricing/). Email-delivery-service estimate only. It excludes Mailrith's subscription, taxes, annual discounts, free-trial credits, dedicated IPs, validation, data transfer, attachments, and other add-ons. Check the service's pricing page before making a final buying decision.

## What To Be Honest About
- **Amazon SES Is Not Zero Setup:** You still need AWS, verified sending domains, DNS records, and production access.
- **Deliverability Is Shared Work:** Mailrith provides the workflow, but sender reputation still depends on your Amazon SES setup, list quality, and emails.

## Who This Helps
- You already have Amazon SES, or you are willing to set it up for lower sending costs and more control.
- You want a hosted email marketing platform instead of maintaining your own server, app updates, and related systems.
- You need forms, landing pages, broadcasts, sequences, automations, and reports connected to your Amazon SES account.

## When Another Tool May Fit Better
- You want a tool that hides all sender setup and includes email marketing and sending in one bill.
- You are not ready to verify domains, add DNS records, request production access, or monitor Amazon SES limits.
- You need a managed deliverability team to make sender setup and sending decisions for you.

## What To Check Before Using Amazon SES
- **Production Access:** Amazon SES starts with strict sending controls. Confirm that your account can send outside the sandbox before you plan a real launch.
- **Sender Authentication:** Set up SPF, DKIM, and DMARC for the sending domain before you import a large subscriber list.
- **Bounce And Complaint Handling:** Decide how bounces and complaints will return to the marketing tool so invalid or risky addresses stop receiving email.
- **Warm Sending Plan:** Start with your cleanest and most engaged subscribers. Amazon SES can lower sending costs, but it still requires careful sending.

## Common Mistakes To Avoid With Amazon SES
- **Treating Amazon SES As A Shortcut:** Amazon SES can lower delivery cost. It does not protect you from bought lists, weak authentication, or sudden volume increases.
- **Ignoring Region And Limits:** Your Amazon SES region, daily quota, and send rate affect launch planning. Check those limits before a launch day campaign.
- **Skipping Test Sends:** Send tests through the same connection you will use in production, not just from a separate mailbox.

## How Mailrith Fits
Amazon SES is the delivery layer. Mailrith gives you the parts Amazon SES does not try to be: subscriber records, signup forms, landing pages, reusable templates, campaign sends, sequences, automations, and readable reports.

- Create a workspace for the brand, product, or client that will send email through Amazon SES.
- Use Mailrith forms and landing pages to collect subscribers before you send campaigns.
- Send broadcasts and sequences through the Amazon SES connection that you control.
- Keep the Mailrith workflow separate from Amazon SES limits and delivery billing.

## Decision Table
| Criteria | Mailrith | Other Common Approach |
| --- | --- | --- |
| Delivery Cost | Mailrith keeps Amazon SES visible as the email delivery service, so you can track your Mailrith plan and sending costs separately. | Bundled email platforms may be easier to start with, but sending cost is usually included in contact tiers or send tiers. |
| Operational Work | You manage Amazon SES setup, DNS, quotas, and sender reputation with help from Mailrith docs and tools. | A combined email platform can reduce setup work, but it usually gives you less direct control over the email delivery service. |
| Marketing Workflow | Mailrith adds forms, landing pages, broadcasts, sequences, automations, subscriber fields, tags, and reports. | Amazon SES alone is not a newsletter tool or marketing automation product. |
| Best Fit | Mailrith fits cost-conscious senders who want Amazon SES control without self-hosting a newsletter app. | Teams that want one company to manage both email marketing and sending may prefer a combined tool. |

## How To Use Amazon SES With Mailrith
1. Verify your sending domain in Amazon SES, then add the DNS records that Amazon SES requires.
2. Move Amazon SES out of sandbox mode before you send email to real subscribers.
3. Create a Mailrith email delivery connection using your Amazon SES SMTP credentials.
4. Send a test email. After the test succeeds, assign the connection to the workspace or campaign that should use it.
5. Start with a clean, engaged segment. Increase sending volume only after early sends show healthy performance.

## Plain Facts You Can Rely On
- Mailrith is not Amazon SES and does not replace Amazon SES sending limits.
- Mailrith can use Amazon SES as the connected email delivery service for marketing email.
- Amazon SES setup, account status, limits, and sending costs remain in your AWS account.
- Mailrith adds subscriber management, forms, landing pages, broadcasts, sequences, automations, and reporting around the email delivery service.
- Deliverability still depends on authentication, list quality, email content, sending pace, and recipient behavior.

## Related Resources
- [Set Up Amazon SES](https://mailrith.com/docs/setup-amazon-ses): Follow the Mailrith setup steps for Amazon SES.
- [Email Delivery Connections](https://mailrith.com/docs/email-delivery-connections): Create, test, assign, and monitor email delivery service connections.
- [Custom SMTP And Email Delivery Services](https://mailrith.com/guides/smtp-and-delivery-providers): Understand the difference between Mailrith and the email delivery service.
- [Email Domain Health Checker](https://mailrith.com/free-tools/email-domain-health-checker): Check public domain signals before you start sending.

## Questions People Usually Ask
### Do I Need An AWS Account?

Yes. To send through Amazon SES, you need your own AWS account with Amazon SES set up for the sender domain.
### Does Mailrith Include Amazon SES Charges?

No. Your Mailrith plan and Amazon SES sending costs are separate. Many teams choose this setup because both costs stay clear.
### Is This Easier Than Self-Hosting Sendy Or Listmonk?

For most non-technical teams, yes. You still set up Amazon SES, but you do not maintain the marketing app, server patches, backups, or app updates yourself.