# Facebook Lead Ads > Facebook Lead Ads sync automatically brings Facebook lead form submissions into Mailrith. This guide explains Page connection, lead form setup, tags, sequences, older lead import, activity, and subscriber safety rules. - Human page: https://mailrith.com/docs/facebook-lead-ads - Markdown page: https://mailrith.com/docs/facebook-lead-ads.md - Category: Forms & Landing Pages - Reading time: 10 min read - Last updated: 2026-06-13 - Related keywords: Facebook Lead Ads, Facebook Lead Ads documentation, Forms & Landing Pages, Forms & Landing Pages documentation, Mailrith documentation, Mailrith help, What Facebook Lead Ads Sync Does, Before You Start, Connect a Facebook Page, Configure Lead Form Setup, Older Leads and Activity, Subscriber Results and Safety, Subscribers, Custom Fields, Tags ## AI Agent Notes - Use this article as step-by-step Mailrith product guidance, not as legal, financial, or deliverability advice unless the article says so. - Preserve exact Mailrith UI labels from the steps when explaining a workflow. - Prefer Mailrith's product term Subscribers when referring to people on an email list. ## What this guide covers Connect Facebook Pages, choose where lead form answers are saved, add tags, start sequences, import older leads, and review lead activity. ## Sections - What Facebook Lead Ads Sync Does - Before You Start - Connect a Facebook Page - Configure Lead Form Setup - Older Leads and Activity - Subscriber Results and Safety ## What Facebook Lead Ads Sync Does Facebook Lead Ads sync automatically adds people who submit a Facebook lead form to Mailrith. Each connected Facebook Page can have one or more lead forms. In Mailrith, you choose how each form creates new subscribers or updates existing subscribers. Each lead form setup can save the subscriber's email address and name, send extra form answers to Mailrith custom fields, add tags, start sequences, and store Facebook campaign and ad details in the lead activity history. This helps you follow up quickly without exporting CSV files from Facebook. If the same email address already exists in the workspace, Mailrith updates that subscriber instead of creating a duplicate subscriber record. Mailrith can mark unsubscribed subscribers Active again only when you allow that behavior in the lead form setup. Blocked, bounced, and complained subscribers stay protected, so Mailrith skips those leads. ## Before You Start Facebook Lead Ads sync requires setup in both Mailrith and Facebook. If Mailrith hosts your account, Mailrith manages the Facebook app setup centrally. If you run your own Mailrith deployment, complete the Facebook app setup before users try to connect Pages. - You need access to the Mailrith workspace where Mailrith should add the leads. - The workspace needs active paid access, and you need permission to manage Facebook Lead Ads in that workspace. - You need access to the Facebook Page that owns the lead forms. - Your Facebook app needs approval for the Page access and lead access that Facebook requests during setup. - If the Page uses Facebook's Leads Access Manager, confirm that the person connecting the Page is allowed to access leads for that Page. Facebook may require app review before live Pages can send lead data to Mailrith. If the connection succeeds but no leads arrive, check that the Facebook app mode allows live lead access, the required permissions are approved, the connected Facebook account can access the Page, and the Page's lead access settings allow that account to read leads. The setup is working when Mailrith receives a new test lead from that Page. ## Connect Facebook Pages 1. Open Mailrith and use the workspace switcher in the left sidebar to choose the workspace that should receive the leads by default. 2. In the left sidebar, click **Integrations**. 3. On the Facebook Lead Ads card, click **View**. 4. Click **Connect Facebook Page**. 5. Facebook opens an authorization screen. Sign in with the Facebook account that has access to the Page. 6. Approve the requested Facebook access so Mailrith can find your Pages, receive lead form submissions, and read ad details when Facebook provides them. 7. After Facebook sends you back to Mailrith, select one or more Facebook Pages whose leads should be added to Mailrith. 8. Choose the Mailrith workspace where Mailrith should add those leads. The workspace you started from is selected by default. 9. Click **Connect Page** or **Connect Pages**. Mailrith connects the selected Pages to the selected workspace and loads the current lead forms from each Page. If a Page has no lead forms yet, create or publish the forms in Facebook first, then return to the Mailrith connection and click **Refresh**. The Facebook Lead Ads page shows connected Pages from the workspaces you can access. The **Workspace** column shows where Mailrith will create or update subscribers from each Page's leads. To send another Page's leads to a different workspace, connect that Page again and choose the other workspace during setup. ## Configure Lead Form Setup Configure each Facebook form separately because different forms often ask different questions or need different follow-up tags and sequences. 1. Go to **Integrations** and open **Facebook Lead Ads**. 2. Find the connected Facebook Page in the table and click its row. 3. In the form table, find the form you want to configure. 4. In the **Actions** column, click the **Configure** icon. 5. Keep **Turn on automatic import for this form** turned on only if new leads from this form should enter Mailrith. 6. In **Form Answers**, map the Facebook email answer to **Email**. 7. Map the Facebook name answer to **Name** if the form collects a name. 8. For extra Facebook answers, choose the matching Mailrith custom field in the **Mailrith Field** column. 9. Choose **Do not map** for Facebook fields you do not need to save in Mailrith. 10. Choose the **New Subscriber Status**. Most lead forms should use **Active** unless your team intentionally wants imported leads to start in another status. 11. Choose whether Mailrith should mark unsubscribed subscribers Active again when they submit this Facebook form. 12. Choose whether Mailrith should store Facebook campaign and ad details for troubleshooting and reporting context. 13. Select any tags to add after Mailrith imports the lead. 14. Select any sequences to start after Mailrith imports the lead. 15. Click **Save**. Facebook Lead Ads sync can add tags and start sequences, but it does not currently send form or landing-page double opt-in confirmation emails. Use a Mailrith form or landing page when that signup path must require confirmation before the Subscriber becomes Active. ## Older Leads and Activity Mailrith receives new leads automatically from Facebook. Use older lead import for leads that were already in a Facebook form before you created the Mailrith connection or before you turned on the lead form setup. 1. Go to **Integrations** and open **Facebook Lead Ads**. 2. Find the connected Facebook Page and the form that contains the older leads. 3. In the **Actions** column, click the **Import Older Leads** icon on that form row. 4. Mailrith shows an **Import Started** message. Click **Got It**. 5. Wait while Mailrith imports the older leads in the background. Mailrith emails you when the import is complete. 6. If Facebook does not allow Mailrith to finish the import, Mailrith emails you with the reason and asks you to check the Facebook Page connection. 7. In the **Actions** column, click the **View Activity** icon on that form row to see recent lead activity for that form. 8. If one lead failed because of a temporary issue, click **Retry** on that lead. 9. If many leads failed, click **Retry All Failed Leads** in the activity drawer. Mailrith shows a **Retry Started** message and emails you when the retry is done. Activity shows whether Mailrith imported, skipped, queued, or failed each lead. A skipped lead is not always an error. For example, Mailrith skips leads when the lead form setup is turned off, when the subscriber is blocked, bounced, or complained, or when required subscriber data such as a valid email address is missing. ## Subscriber Results and Safety - **New lead:** Mailrith creates a subscriber, saves selected answers, adds selected tags, starts selected sequences, and records the lead source. - **Existing active subscriber:** Mailrith updates the name and selected custom fields, adds any missing selected tags, and starts selected sequences that are not already assigned. - **Existing unsubscribed subscriber:** Mailrith marks the subscriber Active again only when the lead form setup allows that change. - **Blocked, bounced, or complained subscriber:** Mailrith skips the lead to protect sending reputation and compliance. - **Missing or invalid email:** Mailrith marks the event failed or skipped because an email address is required to create or update a subscriber. After testing a new setup, open [Subscribers](https://mailrith.com/docs/subscribers.md), search for a test lead, and check the subscriber profile. Confirm that the status, tags, custom fields, sequences, and activity history match the setup you saved. ## Related Guides - [Subscribers](https://mailrith.com/docs/subscribers.md): The Subscribers page is the main workspace for your Subscriber list. Use it to search Subscribers, filter Subscribers by status, run bulk actions, import and export CSV files, and review source-specific Subscriber history. - [Custom Fields](https://mailrith.com/docs/custom-fields.md): Custom fields define the shared data schema for your workspace. Create a custom field once, then use that field in subscriber records, forms, segmentation rules, automation conditions, and email merge variables. - [Tags](https://mailrith.com/docs/tags.md): Tags are a fast way to categorize subscribers. Apply tags through imports, forms, automations, and magic links. Then use those tags as targeting filters anywhere you send email in Mailrith.