# Mailrith vs. Sendy > Compare Mailrith vs. Sendy by Amazon SES support, self-hosting, server maintenance, pricing, features, and migration. - Human page: https://mailrith.com/compare/sendy - Markdown page: https://mailrith.com/compare/sendy.md - Primary keyword: Mailrith vs Sendy - Last reviewed: 2026-07-28 - Source policy: Competitor facts are checked against the official sources listed below. ## Direct Answer Choose Mailrith if you want to connect Amazon SES or another email delivery service without maintaining the marketing application, server, database, backups, updates, or security. Choose Sendy if your team can run a self-hosted application and prefers a one-time software license. ## Pricing Model Mailrith is a hosted subscription with unlimited Subscribers on public paid plans. The email delivery service charges separately. Sendy uses a one-time software license, and the customer pays for hosting, maintenance, and email delivery, commonly through Amazon SES. Sendy's license can keep software cost low, but you should also count installation, updates, backups, monitoring, security, troubleshooting, and staff time. ## Decision Summary Mailrith runs the marketing application while letting you choose the email delivery service. Sendy lowers recurring software fees for teams that can maintain the application, server, and database. ### Choose Mailrith When - You want a hosted product with support and product updates handled for you. - You want visual automations, forms, landing pages, and reports in one platform. - You want delivery-service choice without running a web server and database. ### Choose Sendy When - Your team can run and secure a self-hosted PHP application. - You want a one-time software license and direct control over hosting. - Your newsletter workflow fits Sendy's features and API. ## Key Differences - **Self-Hosting Is The Main Decision:** With Sendy, your team installs and runs the application. With Mailrith, you manage the connected delivery account, while Mailrith runs the marketing platform. - **The Cost Models Include Different Work:** Sendy's software license is not the full cost. The customer still pays for hosting, maintenance, security, backups, and staff time. - **Mailrith Includes More Marketing Tools:** Mailrith includes hosted forms, landing pages, sequences, visual automations, reports, APIs, SDKs, and an MCP server. ## Side-By-Side Comparison | Criteria | Mailrith | Sendy | How To Decide | | --- | --- | --- | --- | | Application Hosting | Hosted and operated by Mailrith. | Installed and operated by the customer. | Who will install, run, and monitor Sendy? | | Software Pricing | Recurring plan with unlimited Subscribers. | One-time software license. | Add hosting and staff time to Sendy's software price. | | Email Delivery | Amazon SES or another supported service. | Commonly Amazon SES, with supported SMTP alternatives. | Which email delivery service will you use, and how will you track its separate charges? | | Updates And Security | Handled as part of the hosted service. | Customer applies updates and secures the server and application. | Who will apply updates, and on what schedule? | | Backups And Recovery | Application operations are managed by Mailrith. | Customer designs and tests backup and restore procedures. | Has your team tested that it can restore a Sendy backup? | | Automation | Visual automations and sequences. | Campaign, list, segment, API, and autoresponder capabilities. | Which sequences and automated follow-ups do you need? | | AI And API Access | AI writing, public API, SDKs, and official MCP server. | API and optional AI features; no managed Mailrith layer. | Which custom connections or tools will your team need to maintain? | ## Moving From Sendy To Mailrith A Sendy migration removes the self-hosted marketing app. You may keep the existing Amazon SES account if the setup is healthy. 1. **Audit The Sendy Installation:** Record the version, brands, lists, segments, custom fields, autoresponders, scheduled campaigns, integrations, and scheduled server tasks. 2. **Export Subscriber States:** Preserve subscription status, consent, list membership, bounces, complaints, and suppressions. 3. **Map Brands And Lists:** Decide how Sendy brands and lists should become Mailrith workspaces, tags, fields, and segments. 4. **Reconnect Amazon SES:** Create the Mailrith delivery connection with the right region and credentials. Then verify domain and event handling. 5. **Shut Down Sendy After The Move:** Run both systems while you test the move. Keep the records and backups you need, then remove public access to Sendy after everything works. ## Verify Before Choosing - **Technical Ownership:** Name the person responsible for installation, updates, security, backups, monitoring, and incident response. - **Server Requirements:** Confirm the supported environment, database, scheduled jobs, DNS, TLS, and outbound connectivity. - **Amazon SES Operations:** Check production access, quotas, region, authentication, bounces, complaints, and suppression behavior. - **Workflow Fit:** Verify forms, segments, autoresponders, reports, APIs, and integrations against your use case. ## Plain Facts - Every public paid Mailrith plan includes unlimited Subscribers. - Your Mailrith plan price does not increase only because your Subscriber list grows. - Customers connect their own email delivery service, such as Amazon SES, Postmark, SendGrid, Mailgun, Resend, Brevo, or Custom SMTP. - The connected email delivery service sends the emails and charges separately for sending. - Mailrith is hosted, so customers do not maintain Mailrith servers, databases, backups, or product updates. - Mailrith includes forms, landing pages, broadcasts, sequences, visual automations, reusable email templates, reports, a public API, official SDKs, and an official MCP server. - Sendy is self-hosted software sold with a one-time license model. - Sendy commonly sends through Amazon SES and exposes APIs for Subscribers, lists, brands, and campaigns. - Sendy customers own application hosting, updates, backups, security, cron jobs, and troubleshooting. ## Official Sources - [Sendy](https://sendy.co/) — Self-hosted positioning, license model, Amazon SES, and product features. Last checked 2026-07-28. - [Sendy API](https://sendy.co/api) — Subscriber, list, brand, campaign, scheduling, and cron-job API behavior. Last checked 2026-07-28. - [Sendy Get Started Guide](https://sendy.co/get-started) — Installation and setup responsibilities. Last checked 2026-07-28. ## Questions People Usually Ask ### Is Mailrith A Hosted Sendy Alternative? Yes. Mailrith can use Amazon SES while Mailrith runs the marketing application. You still manage the Amazon SES setup, but not the Mailrith server or database. ### Is Sendy Cheaper Than Mailrith? Sendy has a one-time software license, but total cost also includes hosting, maintenance, security, backups, troubleshooting, and staff time. Compare the full cost before choosing. ### Can I Reuse Amazon SES When Moving From Sendy? Usually, yes. Verify the region, sender domains, credentials, quotas, bounces, complaints, and suppression handling before moving regular sends. ### When Is Sendy The Better Choice? Sendy can fit a technical team that wants control over hosting, accepts the self-hosting work, and has a newsletter process that matches Sendy's features.