# Mailchimp Pricing Explained

> Mailchimp pricing for November 2026: Free, Essentials, Standard, and Premium, what each costs at 1,000, 5,000, 10,000, and 25,000 contacts, send limits, and how contacts are counted.

- Human page: https://mailrith.com/compare/mailchimp-pricing
- Markdown page: https://mailrith.com/compare/mailchimp-pricing.md
- Primary keyword: Mailchimp pricing
- Prices checked: November 2026 (2026-11-11)

## Short Answer

Mailchimp has four marketing plans: Free for up to 250 contacts, Essentials from $13 a month, Standard from $20 a month, and Premium from $350 a month. Paid prices go up with the number of contacts in your account. At 10,000 contacts, Essentials costs about $110 a month and Standard about $135 a month.

## Mailchimp Plans

Mailchimp prices its marketing plans by contacts. Each plan also has a monthly email send limit that is a multiple of your contact tier, plus limits on users and features.

### Free (from $0)

For trying Mailchimp with a very small list.

- Up to 250 contacts (cut from 500 in early 2026).
- 500 email sends a month, with a daily limit of 250.
- 1 user.

### Essentials (from $13/mo)

For small businesses that send regular newsletters.

- Priced by contact tier, starting at 500 contacts.
- Monthly sends up to 10 times your contact tier.
- 3 users.
- Basic automations and A/B testing.

### Standard (from $20/mo)

For businesses that want more automation and personalization.

- Priced by contact tier, starting at 500 contacts.
- Monthly sends up to 12 times your contact tier.
- 5 users.
- Multi-step customer journeys, send-time optimization, and more reporting.

### Premium (from $350/mo)

For larger teams that need advanced segmentation, testing, and phone support.

- Starts at $350 a month for up to 10,000 contacts.
- Monthly sends up to 15 times your contact tier.
- More users than Standard.
- Advanced segmentation, multivariate testing, and phone support.

## What Mailchimp Costs As Your List Grows

These are Mailchimp's monthly list prices. Mailchimp often runs first-month or first-year discounts, so your first bill may be lower than these figures.

| Contacts | Free | Essentials | Standard | Premium |
| --- | --- | --- | --- | --- |
| 1,000 | Not available | About $26 (unconfirmed) | About $45 (unconfirmed) | $350 |
| 5,000 | Not available | $75 | $100 | $350 |
| 10,000 | Not available | $110 | $135 | $350 |
| 25,000 | Not available | $270 (unconfirmed) | $270–$310 (unconfirmed) | $620 (unconfirmed) |

Mailchimp monthly list prices in USD, from third-party pricing guides checked in November 2026. The Free plan stops at 250 contacts.

Third-party guides disagree on the 1,000-contact prices and on the 25,000-contact prices, and we could not confirm them on Mailchimp's own pricing page. Check mailchimp.com/pricing for your exact list size.

## What Each Mailchimp Plan Limits

These rules often matter as much as the list price when you work out what Mailchimp will cost you.

- **Unsubscribed Contacts Count:** Mailchimp counts subscribed, unsubscribed, and non-subscribed contacts toward your plan. Only cleaned, pending, and archived contacts are left out, so archiving old contacts can keep you on a lower tier.
- **Each Plan Has A Send Limit:** Essentials allows about 10 sends per contact each month, Standard about 12, and Premium about 15. Sending more often than that can push you to a higher plan.
- **Going Over Your Tier Raises The Bill:** If your contact count passes your tier, Mailchimp charges for the higher tier or an overage. Check how this works for your plan before a large import.
- **Extra Users Cost More:** Essentials includes 3 users and Standard includes 5. Third-party guides report that extra seats cost about $15 a month each.

## If You Want A Flat Price

Some people prefer a price that does not change as their list grows. Mailrith is one option that works this way. Every paid plan includes unlimited Subscribers and sending, so the price at 25,000 Subscribers is the same as at 1,000.

| Mailrith Plan | 1,000 | 5,000 | 10,000 | 25,000 | Yearly |
| --- | --- | --- | --- | --- | --- |
| Solo (1 workspace, owner access) | $29 | $29 | $29 | $29 | $290 billed yearly (2 months free) |
| Pro (5 workspaces, 5 team members) | $49 | $49 | $49 | $49 | $490 billed yearly (2 months free) |

Sending through Mailrith is included. Paid plans follow a Fair Use allowance of 10 times the highest number of active Subscribers in each workspace per month. Going over it does not add an automatic charge. Mailrith may contact you about your sending needs.

Mailrith focuses on email marketing. It does not include Mailchimp's website builder, advertising tools, or wider marketing suite. If you rely on those, Mailchimp may still be the better fit.

- [Mailrith vs. Mailchimp](https://mailrith.com/compare/mailchimp.md)
- [Mailrith pricing](https://mailrith.com/pricing.md)

## Questions People Usually Ask

### Is Mailchimp Still Free?

Yes, but the Free plan is now small. In early 2026 Mailchimp cut it to 250 contacts and 500 email sends a month, with 1 user.

### How Much Does Mailchimp Cost For 10,000 Contacts?

About $110 a month on Essentials, $135 a month on Standard, and $350 a month on Premium, based on third-party guides checked in November 2026.

### Does Mailchimp Charge For Unsubscribed Contacts?

Yes. Unsubscribed and non-subscribed contacts count toward your plan's contact limit. Archive contacts you no longer email to keep them out of your bill.

### What Is The Difference Between Mailchimp Essentials And Standard?

Standard adds multi-step customer journeys, send-time optimization, more reporting, a higher send limit (12 times your contacts instead of 10), and 5 users instead of 3.

## Sources (Prices Checked November 2026)

These figures come from third-party pricing guides published or updated in late 2026, and we could not confirm every figure on Mailchimp's own pricing page. Prices change often. Check Mailchimp's official pricing page before you decide.

- [Mailchimp Marketing Pricing (official)](https://mailchimp.com/pricing/marketing/) — Official plans and prices. Use this page to confirm the current figures for your list size. Last checked 2026-11-11.
- [Mailchimp Pricing 2026 — EmailToolTester](https://www.emailtooltester.com/en/reviews/mailchimp/pricing/) — Plan prices, extra costs, and the 2026 free plan change. Last checked 2026-11-11.
- [Mailchimp Pricing Explained (2026) — TinyCommand](https://tinycommand.com/blogs/mailchimp-pricing-explained) — Contact tiers and how contacts are counted for billing. Last checked 2026-11-11.
- [Mailchimp Pricing In 2026 — Drry](https://drry.com/guides/mailchimp-pricing) — Essentials, Standard, and Premium prices at 10,000 and 25,000 contacts. Last checked 2026-11-11.
- [Mailchimp Pricing 2026: What You Pay At Every Tier — GroupMail](https://blog.groupmail.io/mailchimp-pricing-2026/) — Free plan limits and prices at 5,000 contacts. Last checked 2026-11-11.
- [Mailchimp Pricing 2026 — Mailmeteor](https://mailmeteor.com/blog/mailchimp-pricing) — Send limits per plan and included user seats. Last checked 2026-11-11.
- [Mailchimp Pricing — Sprout24](https://sprout24.com/hub/?p=29518) — Essentials and Standard prices at 1,000 contacts. Last checked 2026-11-11.