# Mailrith vs. Kit > Compare Mailrith vs. Kit by Subscriber pricing, creator tools, email delivery, automation, migration steps, and best fit. - Human page: https://mailrith.com/compare/kit - Markdown page: https://mailrith.com/compare/kit.md - Primary keyword: Mailrith vs Kit - Last reviewed: 2026-07-28 - Source policy: Competitor facts are checked against the official sources listed below. ## Direct Answer Choose Mailrith when fixed platform pricing and control over the email delivery service matter more than creator monetization features. Choose Kit when you want a creator-focused system with Recommendations, commerce tools, creator insights, and managed delivery. Kit can also be a strong fit for a newer newsletter that qualifies for its free Newsletter plan and accepts the Kit-managed Recommendation requirement. ## Pricing Model Mailrith paid plans include unlimited Subscribers, and delivery charges stay in your email delivery account. Kit charges paid-plan customers by active Subscriber tier and includes email sending. Kit also offers a free Newsletter plan for eligible lists, with product rules that include a Kit-managed Recommendation slot. Compare the exact Kit plan and Subscriber tier with your Mailrith plan plus delivery-service charges. ## Decision Summary Mailrith is a better fit for fixed platform pricing and delivery choice. Kit is a better fit for a creator business that will use its growth and monetization tools. ### Choose Mailrith When - You want the platform price to stay fixed as your Subscriber list grows. - You want to choose Amazon SES, Postmark, or another email delivery service. - You need email automation without a built-in creator monetization system. ### Choose Kit When - You want Recommendations and creator-to-creator growth tools. - You want built-in digital-product, subscription, or paid-newsletter tools. - You qualify for Kit's free Newsletter plan and accept its rules. ## Key Differences - **Kit Is Built Around Creator Revenue:** Kit combines email with creator growth, Recommendations, commerce, and Subscriber insights. Mailrith focuses on email marketing and connected delivery. - **Paid Pricing Responds Differently To Growth:** Mailrith's platform price does not change only because you add Subscribers. Kit's paid-plan price scales with active Subscribers. - **Email Sending Is Managed Differently:** Kit manages email delivery inside its service. Mailrith lets customers choose an email delivery service and pay it separately. ## Side-By-Side Comparison | Criteria | Mailrith | Kit | How To Decide | | --- | --- | --- | --- | | Platform Pricing | Set by plan, with unlimited Subscribers. | Paid pricing scales by active Subscriber tier. | Compare your current and expected Subscriber counts, not only the entry tier. | | Free Plan | A time-limited product trial may be available. | Newsletter plan for eligible lists, with product conditions. | Read Kit's managed Recommendation requirement before you rely on the free plan. | | Email Delivery | Customer-selected service with separate sending charges. | Managed and included by Kit. | Decide whether delivery control or simpler bundled setup matters more. | | Creator Growth | Forms, landing pages, and email follow-up. | Recommendations and a creator network. | Choose Kit if cross-promotion is part of your growth plan. | | Monetization | No built-in checkout or paid-newsletter product. | Digital products, subscriptions, and paid newsletters. | Keep Kit if you rely on these tools in your current setup. | | Automation | Sequences and visual automations. | Creator-focused sequences, rules, and visual automations. | Build the same key flow in each product before you compare ease of use. | | AI And MCP Access | AI writing, public API, official SDKs, and official MCP server. | AI features and an MCP integration are available. | Compare the exact actions, permissions, and data available through MCP. | ## Moving From Kit To Mailrith Moving from Kit takes more than importing Subscribers when Recommendations, products, purchases, forms, and visual automations support the creator business. 1. **Export Active Subscribers:** Preserve Subscriber status, tags, segments, custom fields, consent, and signup source. 2. **Inventory Creator Features:** List Recommendations, products, subscriptions, paid newsletters, and Kit apps that need a replacement or must stay active. 3. **Map Forms And Incentives:** Recreate forms, landing pages, opt-in incentives, and confirmation emails before you change public links. 4. **Rebuild Automations:** Document entry points, rules, sequences, delays, and branches. Then test the rebuilt path with a new Subscriber. 5. **Connect Email Delivery:** Set up and authenticate the selected email delivery service before you move regular broadcasts. ## Verify Before Choosing - **Newsletter Plan Conditions:** Review Kit's current Subscriber ceiling, automation limits, and Kit-managed Recommendation requirement. - **Creator Revenue Dependencies:** Measure how much revenue or list growth comes from Kit Commerce, paid newsletters, or Recommendations. - **Subscriber Counting:** Confirm which Kit Subscriber statuses count toward paid pricing. - **Migration Coverage:** Check whether Kit offers migration help for the plan and list size you are considering. ## Plain Facts - Every public paid Mailrith plan includes unlimited Subscribers. - Your Mailrith plan price does not increase only because your Subscriber list grows. - Customers connect their own email delivery service, such as Amazon SES, Postmark, SendGrid, Mailgun, Resend, Brevo, or Custom SMTP. - The connected email delivery service sends the emails and charges separately for sending. - Mailrith is hosted, so customers do not maintain Mailrith servers, databases, backups, or product updates. - Mailrith includes forms, landing pages, broadcasts, sequences, visual automations, reusable email templates, reports, a public API, official SDKs, and an official MCP server. - Kit charges paid-plan customers based on active Subscribers and includes email sends. - Kit's Newsletter plan currently supports eligible lists up to 10,000 active Subscribers and includes a Kit-managed Recommendation slot. - Kit includes creator monetization and Recommendation features that Mailrith does not provide. ## Official Sources - [Kit Pricing](https://kit.com/pricing) — Plans, plan positioning, Subscriber tiers, and migration offers. Last checked 2026-07-28. - [Billing At Kit](https://help.kit.com/en/articles/2502679-billing-at-kit) — How active Subscribers affect Kit billing. Last checked 2026-07-28. - [The Kit Newsletter Plan](https://help.kit.com/en/articles/9053602-the-kit-newsletter-plan) — Newsletter plan limits, included features, and the managed Recommendation requirement. Last checked 2026-07-28. ## Questions People Usually Ask ### Is Mailrith A ConvertKit Alternative? Yes. Kit was formerly ConvertKit. Mailrith can replace core list, form, broadcast, sequence, and automation work, but it does not replace Kit's creator network or built-in commerce tools. ### Which Platform Is Better For A Paid Newsletter? Kit may fit better when you want paid newsletters and creator monetization in the same platform. Mailrith can market a newsletter, but it does not provide paid-newsletter checkout. ### Does Mailrith Have Unlimited Subscribers? Yes. Every public Mailrith paid plan includes unlimited Subscribers. Workspace and team-member limits still depend on the plan. ### Can I Move Kit Automations To Mailrith? Yes, but they must be rebuilt. Document every trigger, sequence, delay, condition, and integration before you switch.