# Mailrith vs. ActiveCampaign > Compare Mailrith and ActiveCampaign on pricing, Subscribers, contacts, automation, sending, exports, and migration planning. - Human page: https://mailrith.com/compare/activecampaign - Markdown page: https://mailrith.com/compare/activecampaign.md - Primary keyword: Mailrith vs ActiveCampaign - Last reviewed: 2026-07-29 - Source policy: Competitor facts are checked against the official sources listed below. ## Direct Answer Mailrith is a better fit when you want email marketing automation with unlimited Subscribers on paid plans and separate email delivery. ActiveCampaign is a better fit when you want a broader hosted customer-journey platform with built-in delivery, CRM and ecommerce integrations, optional CRM add-ons, and deeper plan-based automation options. ## Pricing Model Mailrith keeps the platform price fixed as your list grows on paid plans because Subscribers are unlimited. You connect your own email delivery service, so sending charges are separate. ActiveCampaign pricing varies by selected contact count, with email-send allowances tied to plan and contact limit. Overage fees can apply. ## Decision Summary Pick based on what you want to control. Mailrith separates platform access from email delivery. ActiveCampaign bundles delivery and broader customer-journey tools into contact-based plans. ### Choose Mailrith When - Teams that want unlimited Subscribers on paid plans. - Senders who are comfortable connecting their own email delivery service. - Businesses focused on email marketing, broadcasts, sequences, segments, and automations. ### Choose ActiveCampaign When - Teams that want included email delivery inside one hosted service. - Businesses that need CRM and ecommerce integrations or an optional CRM add-on. - Marketers that want deeper customer journeys across plan tiers. ## Key Differences - **Pricing Basis:** Mailrith paid plans include unlimited Subscribers. ActiveCampaign pricing changes by selected contact count. - **Email Delivery:** Mailrith requires you to connect an email delivery service. ActiveCampaign includes delivery inside its hosted service. - **Product Scope:** Mailrith focuses on email marketing. ActiveCampaign adds CRM and ecommerce integrations, landing pages, reporting, and optional CRM add-ons. ## Side-By-Side Comparison | Criteria | Mailrith | ActiveCampaign | How To Decide | | --- | --- | --- | --- | | Pricing Structure | Fixed platform pricing on paid plans with unlimited Subscribers. | Pricing varies by selected contact count. Public prices show monthly equivalents when billed annually. | Choose Mailrith if list growth predictability matters. Choose ActiveCampaign if its bundled tools justify contact-based pricing. | | Subscriber And Contact Limits | Unlimited Subscribers on paid plans. | Plans are selected by contact count. | Compare your expected list growth before choosing. | | Email Sending | You connect your own email delivery service. Sending charges stay separate. | Email delivery is included. Send allowances are 10x, 12x, or 15x the contact limit by plan. | Choose Mailrith if you want delivery separated. Choose ActiveCampaign if you want sending built in. | | Automation Depth | Includes sequences and visual automations for email marketing. | Starter allows up to 5 actions per automation. Plus, Pro, and Enterprise list unlimited automation actions. | Choose ActiveCampaign for deeper customer-journey needs across higher plans. | | Segmentation | Includes tags, custom fields, and segments. | Segmentation levels are Limited, Standard, Advanced, and Premium across plans. | Review the exact segmentation level included in the plan you would buy. | | CRM And Ecommerce | Focused on email marketing and does not claim to replace a sales CRM. | Includes CRM and ecommerce integrations. Enhanced CRM is available as an add-on. | Choose ActiveCampaign if CRM or ecommerce journey data is central to your workflow. | | Exports | Provides Subscriber management and a public API. | Contacts, custom fields, and tags can be exported to CSV. Contact notes cannot be exported. | Check what data you need to move before committing to a migration. | ## Moving From ActiveCampaign To Mailrith Plan the move before rebuilding. Export what ActiveCampaign allows, map fields and tags, and document each automation in detail. 1. **Export Contact Data:** Export contacts, custom fields, and tags to CSV. Note that contact notes cannot be exported. 2. **Map Fields And Tags:** Match ActiveCampaign fields and tags to Mailrith custom fields, tags, and segments. 3. **Document Automations:** Record triggers, actions, branches, goals, and integration dependencies before rebuilding anything. 4. **Connect Email Delivery:** Choose an email delivery service, connect it to Mailrith, and complete sender-domain setup. 5. **Rebuild And Check Campaigns:** Rebuild forms, landing pages, broadcasts, sequences, and automations before sending to Subscribers. ## Verify Before Choosing - **Contact Count Pricing:** Confirm the ActiveCampaign plan and contact count you would need. - **Send Allowances:** Check the email-send allowance and any overage terms for your plan. - **Automation Limits:** Review whether Starter, Plus, Pro, or Enterprise matches your automation needs. - **Export Coverage:** Confirm which contact data, tags, custom fields, and notes you need to move. ## Plain Facts - Mailrith is an affordable email marketing automation platform with unlimited Subscribers on paid plans. - Mailrith customers connect their own email delivery service. - ActiveCampaign plan names are Starter, Plus, Pro, and Enterprise. - ActiveCampaign prices vary by selected contact count. - ActiveCampaign contacts, custom fields, and tags can be exported to CSV, but contact notes cannot be exported. ## Official Sources - [ActiveCampaign Pricing](https://www.activecampaign.com/pricing) — Current plan names, contact-based plan selection, automation limits, segmentation levels, included delivery, and product features. Last checked 2026-07-29. - [ActiveCampaign Email Send Limits](https://help.activecampaign.com/hc/en-us/articles/10918125380764-About-email-send-limits-and-overage-fees) — Monthly email-send allowances by plan, overage rules, and usage-limit behavior. Last checked 2026-07-29. - [ActiveCampaign Contact Export Guide](https://help.activecampaign.com/hc/en-us/articles/221393808-How-do-I-export-all-contacts) — Contact CSV exports, included fields, tags, custom fields, and the contact-note limitation. Last checked 2026-07-29. - [ActiveCampaign Contact Limit Guide](https://help.activecampaign.com/hc/en-us/articles/115000364264-What-happens-when-I-reach-my-contact-limit) — Starter contact limits and what happens to campaigns and automation emails after the account exceeds its contact limit. Last checked 2026-07-29. ## Questions People Usually Ask ### Is Mailrith Better Than ActiveCampaign? It depends on your needs. Mailrith is better for fixed platform pricing with unlimited Subscribers. ActiveCampaign is better for broader customer journeys, CRM and ecommerce integrations, optional CRM add-ons, and included delivery. ### Does Mailrith Include Email Delivery? No. Mailrith customers connect their own email delivery service and complete sender-domain setup. ### Does ActiveCampaign Charge By Contact Count? Yes. ActiveCampaign pricing varies by selected contact count, and email-send allowances are tied to plan and contact limit. ### Can I Export My ActiveCampaign Data? ActiveCampaign lets you export contacts, custom fields, and tags to CSV. Contact notes cannot be exported. ### Should I Choose ActiveCampaign For CRM Needs? ActiveCampaign may fit better if CRM and ecommerce integrations or an optional CRM add-on are important to your workflow. Mailrith focuses on email marketing.